Article
Display Advertising, Search • February 19, 2019
...Bond, Digital Strategy Director at Coast Digital, looked at how programmatic technology is moving forwards, helping marketers to buy more media in real time. The boom of programmatic is largely...
Article
• January 7, 2019...gaining contacts for your email list and encouraging them to stay there. View Danielle’s presentation here. Programmatic: Hanging In The Balance The extent of programmatic’s usefulness has been a point...
Article
Digital Marketing • February 5, 2019
...to expect from programmatic that really caught our attentions. These predictions ranged from the use of machine learning to improve programmatic trading through statistical methods enabling machines to improve with...
Person
Greg is the Head of Programmatic at Global Media and Entertainment. Initially launching and managing programmatic across the Global websites and apps, he has also overseen programmatic across Global’s Digital...
Article
Digital Marketing • December 15, 2017
...UK Programmatic Ad Spend Set To Surpass £3bn In 2017 According to a new report by eMarketer, UK advertisers will have spent £3.39bn on programmatic advertising by the year end....
Article
AI, Automation • February 5, 2018
...sales. Find Raj’s presentation here. The Five Pillars Of Programmatic Programmatic marketing is often defined as a process of automated bidding on advertising inventory in real time for the opportunity...
Article
• July 24, 2018...day’s sessions to remind you of some of the key highlights and takeaways from the conference: ranging from referral marketing to the rise of programmatic audio. Using Word Of Mouth...
Article
Digital Marketing • June 29, 2017
...has been gaining a lot of attention over recent months is programmatic buying. So what options does programmatic present to marketers to better leverage their content through paid exposure? “Programmatic...
Article
Digital Marketing • January 2, 2018
...by eMarketer, spending on programmatic advertising has grown 23.5 per cent on last year and programmatic now represents 79 per cent of all UK digital ad spend, whereas predictions reveal...
Person
Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at...
