Insight Articles
Succeeding at Personalisation in a Privacy-driven World
5 mins read • 21/02/22
Behavioural Targeting, Consumer Behaviour
Five Ways Marketers Can Optimise Their Lead Generation Activities
5 mins read • 07/01/22
Insight-based Marketing: The Key Ingredient for a Successful Christmas
3 mins read • 15/12/21
The Secret to a Successful Black Friday: Data Activation
4 mins read • 11/11/21
The Future of CRO: Psychographics, Affective Computing, and AI
5 mins read • 11/11/21
The Ultimate Digital Experience Strategy Playbook For Retailers
3 mins read • 01/11/21
How FinServ Marketers Can Take Advantage of the BNPL Boom
5 mins read • 28/10/21
What Is Email Segmentation and What Are the Benefits?
3 mins read • 26/10/21
Brand Management, Consumer Behaviour
Five Email Marketing Lessons Learned in the Pandemic
6 mins read • 30/09/21