Winter Digital Marketing Summit 6 Feb 2025

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Keynote talks, Figaro Digital 21s, new business meetings, and workshops

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It’s a new year and it’s time to swallow some of those unpleasant tasks. Jon lifts the lid on marketing jobs that you’ve been avoiding, ignoring or just plain missing and helping you get them done. He will cover ad spend, data analysis, marketing mix modelling, brand films, social channels, personal brand and more. Expect to be fired up with a good to do list and some practical takeaways.

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Customers today expect a hyper-personalised experience that adapts to their needs and preferences. Brands must deliver more hyper-personalised experiences to compete to deliver superior, data-driven customer experiences. During this keynote Tom Morgan, Head of Creative Technology at Accenture Song, will share insights across multiple brands and how they are responding to this fundamental shift in buying habits.

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Setting up a campaign might seem straightforward, creating one that consistently delivers results is a complex challenge. By focusing on data-driven strategies, personalisation, and ongoing optimisation, you can significantly boost your conversion rates. This talk will cover creating a detailed campaign brief to utilising AI targeting, optimising landing pages, and measuring performance.

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Alex will illustrate how using emotion-led creative in B2B is the way to stand out amongst competitors - regardless of company size. With real-world examples of good and not so good, Alex will detail how you can build audience and media planning into campaigns for maximum impact and long-term growth.

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Join us for a deep dive into the strategies and trends that will shape the future of marketing in 2025. From AI-driven personalisation to CTV ads, shoppable videos, and SEO tailored for AI platforms, this talk will equip you with the insights and tools needed to stay ahead of the game.

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We're often taught to avoid failure at all costs, particularly in the workplace, but in this talk we explore why embracing it can actually lead to some pretty good things. Bio: Kirstie heads up the digital engagement team at WWF-UK - the global environmental charity. Working across all things organic social and email, her leadership is all about inspiring her team to try new things to amplify WWF-UK's mission. With over a decade of experience in digital marketing, she's passionate about using social and email for good.

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Keynote talks, Figaro Digital 21s, new business meetings, and workshops

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For years, brands have over-invested in paid media while neglecting organic channels—now they’re paying the price. This session explores how to shift focus back to organic growth, enhance customer experiences, and optimise user journeys to drive new revenues in an ever-changing economic landscape. Brands today demand more than just tactical execution—they want strategic support that delivers meaningful, incremental change. From multichannel integration to AI-driven frameworks, this session will provide practical strategies to bridge the gap between tactics and strategy—empowering you to create customer-first marketing that drives sustainable growth in 2025 and beyond.

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A dive into how traditional demographics is less accurate or effective. Marketers, comms experts and advertisers need to find new ways to connect with their audiences, behavioural science is one way, people’s own curiosity is another. This session unveils what is so important about curiosity, how it manifests in individuals and how we can harness it for better quality, more engaging content.

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On your marks, get set… test! While we won’t be whipping up cakes you will be avoiding the equivalent of an email soggy bottom, as this session takes inspiration from The Great British Bake Off (name-only, no baking involved!) to tackle a different kind of showstopper—your email marketing campaigns. Join Simon as he reveals the recipe for success with A/B testing and serves up a slice of email marketing genius; blending psychological insights, real-world examples, and actionable tips to help your emails rise to the occasion. It’s all the fun of the bake-off, with none of the mess—ready to turn your campaigns into marketing masterpieces? Let the testing begin.

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Or... "If you don't position yourself, someone else will do it for you (and you probably won't like it)". Tim will talk about how to approach positioning at a brand or campaign level, and how doing so can lead to greater clarity, creativity and results.

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Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

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A channel that delivers high attention rates and diverse audiences, so why are some brands still hesitant about gaming?. Hear how gaming environments can help brands to form meaningful connections with their audiences and why gaming should be part of your media mix.

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With an average of 9,300 UNREAD emails, across 4 inboxes per person in our survey, little wonder its hard to reconnect with unengaged customers. This session explores how to use existing marketing automation and ecommerce platforms to send postcards & letters to select, otherwise unreachable audiences, and why. Learn from digitally native brands who have added mail to their marketing mix.

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Alvin will explore how TikTok can align with your business goals, strengthen your brand’s connection with its audience, and deliver measurable results. Beyond engaging content, Alvin will discuss TikTok’s growing influence on SEO and how it can enhance your digital marketing strategy. Whether you’re new to TikTok or considering its potential, this session will equip you with the insights to harness its relevance, relatability, and ROI for your brand.

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Learn how Illustrate Digital combines the art of creativity with the science of effective project delivery. This talk dives into the contrast between stochastic and deterministic approaches, showing how a balanced methodology leads to better digital experiences. Gain practical tools to apply this mindset to your projects and build alignment with key stakeholders.

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Joe will look at the growing importance of people focused social media, and how an effective advocacy strategy and employee generated content (EGC) can positively impact your brand.

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Keynote talks, Figaro Digital 21s, new business meetings, and workshops

Silentnight is the best-known sleep brand in the UK but had lost market share to new competitors with bigger budgets. Their marketing team wanted to regain market share and they proposed significant changes to how they promote the brand through performance marketing.

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As the international search landscape evolves at pace, B2B buying journeys are becoming ever-more complex. With digital touchpoints increasingly important in driving lead generation, getting your paid media, SEO and content strategies right is more crucial than ever. As B2B marketers are under increasing pressure to deliver more, for less, this talk will cut through the noise to highlight the key digital marketing tactics B2B marketers need to factor in to their 2025 planning to grow performance and drive more leads effectively.

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We will explore the strategic importance of reducing reliance on Pay-Per-Click (PPC) advertising by expanding into alternative marketing channels. Leveraging content marketing, social media, email campaigns, SEO, and CRO and integrating these channels into the marketing strategy, ensuring long-term growth and resilience in an ever-changing digital landscape.

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From the fast-paced digital ecosystem of Mumbai to the brand storytelling expertise of Paris and the consumer-first marketing approach of London, my journey across three global hubs has shaped my perspective on modern marketing. Rhea share insights from working with brands like L’Oréal Paris, Garnier, St. Regis, Pernod Ricard, Tata, Marico, Baskin Robbins exploring how cultural nuances, digital innovation, and evolving consumer expectations have influenced her approach to building impactful marketing strategies.

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Learn about the transformative effect in digital marketing and its role as a growth driver. Go from reactive to predictive marketing and leverage insights across the full funnel of consumer experience, in order to drive profitability and enhance customer lifecycle. Use AI tools to drive innovation and sustainability.

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No one regrets binging a 2 hour podcast. Podcasts are commanding huge cultural influence over audiences today, and in this presentation Pollyanna will share just how big of a deal podcasts are and how brands are experimenting with podcast partnerships to reach their marketing goals.

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