Travel, Leisure & Hospitality: Digital Marketing Spotlight 7 Sept 2023

Ricardo will share his learnings on how to market luxury products online. From similarities to differences, does consumer behaviours change when there are a couple of extra zeros on the price tag?

In this talk, we’ll discuss the opportunities that leveraging data science can bring to marketing teams in the travel and leisure sector, at a time where customer consideration is amplified, and margins are being squeezed. Elevate profitability and loyalty with AI-driven insights, tailored customer segments, and strategic media enhancement. Streamline estate optimisation through precise data-driven adjustments to achieve maximised occupancy. Unlock revenue potential with data-driven pricing strategies that cut discounts and boost margins. Craft targeted campaigns using customer preferences and past behaviours for effective media spending and enhanced loyalty. Join us to explore how harnessing data can be the game changer that drives your next phase of growth.

The campaign Nothing Beats Being There showcases how rail connects passengers to the people, places and things they love. Using a layered, segmented and multi-channel media plan we are enticing commuters, business and leisure travellers back to train travel. This presentation shows how we have chosen media; enabling us to inspire rail journeys, drive consideration, address customer barriers and reach people when they are planning future travel.

Customer acquisition costs continue to skyrocket and competition remains fierce in the travel and hospitality industry. Implementing retention strategies that understand and engage with customers, based on their behaviors and preferences is critical to protect profit margins, driving incremental revenue and increasing CLV. In this session we will explore how personalization can speed up the path to purchase using behavioral and predictive data and strategies for boosting your bottom line, turning one-time buyers into loyal customers.

Travel and leisure brands are on board with the need for video in their marketing funnel. It lowers cost per acquisition, it raises brand awareness, drives conversions, and increases lifetime client value. But many marketers are making simple mistakes that waste money and, more importantly, waste opportunities.

The average UK traveller will spend 5 weeks researching holidays, and will visit 38 websites in that time. Email marketing can play a vital role in helping your brand capture and hold attention. A well-timed email, personalized around the content your potential customer has viewed on your site and layered with other key things you know about them, is worth a significant amount in increased conversion from browsers to buyers.