Travel, Leisure & Hospitality: Digital Marketing Spotlight 18 Sept 2025

In travel and hospitality, the product is endlessly fascinating, but the marketing often isn’t. Too many agencies chase “bravery”: big stunts, bold campaigns, louder voices. But here’s the truth: nobody books a holiday, or chooses a hotel, because a brand was brave. They buy in because something caught their attention, felt distinctive, and resonated with who they are. Helen argues that bravery is an overrated marketing virtue and that being interesting is the real competitive edge. Drawing on examples from across Travel, Hospitality and broader sectors, she’ll show how brands can uncover what’s genuinely compelling about themselves and bring it to life in ways customers actually care about. Because in a world of sameness, being interesting isn’t a nice-to-have its survival.

A transformation in how people find information is happening right now. Social media platforms have evolved into powerful discovery engines, offering a different, and often more personalised way to find information. In this engaging talk, leading content marketing expert Jon Mowat gives an overview on SS and lays out the groundwork for your brand to win in this new area

Want to turn first-time visitors into loyal customers without adding hours to your workload? In this session, Kristian will show how predictive AI helps Travel, Leisure & Hospitality brands understand and act on their customers’ next move. He’ll dive into how AI pinpoints which guests are most likely to return, cancel, or become your best advocates - and how to respond with the right offers and campaigns at exactly the right moment.

We’re not in an era of digital transformation, we’re in an era of digital extinction. Most travel brands are clinging to outdated playbooks, proudly claiming digital maturity while operating with siloed data, clunky content systems, and personalisation strategies stuck in 2016. Today’s travellers expect more than booking engines: they want curated, connected, emotionally intelligent journeys. If your brand can’t deliver on that promise instantly, you’re not just behind - you’re irrelevant. Paul will explore the brutal truth of digital evolution: adapt, automate, personalise - or perish.

Great landing pages aren’t accidents; they’re recipes. Wesley will share his Money Page Cookbook, a repeatable framework for turning curious clicks into customers. He’ll break down exactly what must be visible (and in what order) to win attention, build trust, and drive action.