23 Feb, 2023

SEO, PPC & Paid Social Seminar 23 Feb 2023

Event Details

Soho House White City, 2 Television Centre, 101 Wood Lane, London W12 7FR

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an echo chamber of offers, incentives, and demands on consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

Our Seminar will bring together leading experts to discuss the trends and topics of today and tomorrow, so you can stay ahead of the curve. As well as listening to the presentations from industry experts, you will also have the opportunity to ask questions in the live Q&A and panel discussion.

Brands can register HERE.
For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

Topics:

9:00-9:30

Registration and Breakfast

9:30-10:00

AI in advertising – nature vs nurture

Sophie Howard

Group Advertising Strategist

Crafted

AI is dominating discussion in our industry right now. In this talk, we’ll be looking beyond the clickbait headlines and delving into how it’s impacting paid advertising right now. We’ll cover achieving the right balance between AI and human intervention and highlight the opportunities it presents for your marketing activity.

10:00-10:30

International Expansion: How, When and Why

With an increasingly digitised and globalised economy, deciding if and when to expand into other markets can be the key to supercharging your business and smashing your KPIs. Learn the core digital factors to base this decision upon, and dive into the practicalities of doing so.

10:30-11:00

How to make SEO and PPC work together

Andy Headington

CEO

Adido

Many businesses use SEO and PPC but often don't join thinking, ideas or data together to get the best from both channels. In this talk we'll look at some real world ideas that have been put into practise that have helped companies save money and maximise results by thinking more holistically about search.

11:00-11:30

Mid-Morning Refreshment Break

11:30-12:00

Optimising for Google in the world of zero-click searches

Jamie White

Group Head of Organic Search

The past few years has seen Google take a major shift in terms of how it presents information to users, moving away from being a search engine and into a knowledge engine. This has led to the emergence of the “zero-click search”; in this session I’ll discuss the implications for brands and how they can continue to maximise organic clicks through a variety of techniques.

12:00-12:30

Finding the Balance: Prioritising Core Marketing Activities in a World of Constant Change

Peter Watson

Managing Director

Distract

Are you tired of chasing the latest marketing trends without seeing results? In this talk, we'll discuss why it's important to prioritise core marketing activities that work, like building a strong brand, creating engaging content, and maintaining a loyal customer base. We'll also explore why constantly chasing new techniques can hurt your brand and provide practical tips for finding the right balance.