19 Nov, 2026

SEO, PPC & Paid Social Seminar 19 Nov 2026

Event Details

19 Nov 2026. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Sit back and relax whilst our expert speakers deliver in-depth keynote presentations.

Join us at Soho House White City for this Seminar event. Our speakers will each share insight with 25-minute presentations, with mini-panel sessions before the breaks.

This is an invitation only event, available to brand and client-side marketers in B2C and B2B companies. Register HERE to apply for your place. We’ll get back to you with confirmation via a calendar invitation. There is no charge to attend, but terms and conditions apply.

Are you from an agency or marketing solution company? For speaking and event partnership ops email sponsorship for details.

 

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Topics:

Speakers:

Pippa is a marketing leader helping global brands grow through performance marketing, paid media and customer acquisition. With 9+ years’ experience Pippa leads global B2C and B2B media strategy, investment and measurement across a multi-product portfolio, while building and developing...

I have been working in SEO for 7 years now, having moved to Hookflash 3 years ago to build the SEO function from the ground-up. Over the years I have worked with brands such as Tesco, Michael Kors and Danone,...

Shahina Meru is a Growth Director at Hookflash, where she helps brands stop guessing and start growing. With over a decade of experience in Consumer Psychology, CRO, CRM strategy, and Analytics, she’s spent her career proving that the best marketing...

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC,...

15 years of search engine optimization experience for multinational brands. Working experience in finance, gaming and education sector. With 5 years experience at heading SEO performance for Charlotte tilbury across all markets

Nick leads organic strategy for clients across the professional services and education sectors, helping brands in education and law achieve measurable growth. With a career spanning top agencies and global brands including WeWork, Dentsu, and Blue Array, Nick has built...

09:00-09:30

Registration

09:30-09:55

Trends in Search and Social for 2027

As 2027 approaches, the digital marketing landscape is evolving faster than ever. With consumer behaviour shifting, channels converging and AI reshaping how brands connect with audiences, what should marketers be preparing for next?

09:55-10:20

The TikTok Effect: How short-form video is reshaping Google, AI Search, Social and SEO

Jon will uncover how TikTok content makes impacts way beyond a “For You” page, from appearing in Google results and feeding the AI answers people get from LLMs, to influencing the brand signals that drive traditional SEO. You'll leave with real sights from live campaigns and simple, practical steps to make sure your brand can use TikTok, to become visibility across Google, AI search and every other channel where customers are looking.

10:20-10:45

Invisible to AI? What your customers are really asking, and how to reach them

ChatGPT and AI Overviews are already skipping brands whose pages are built for keywords. This practical talk shows teams how to uncover real customer pain points, using Reddit and long-tail data, and map them to Product, Collection and blog pages. With Hookflash case studies, you’ll learn to run a GEO visibility audit and build a story stakeholders will fund.

10:45-11:00

Mini Panel Session

11:00-11:20

Mid-morning refreshment break

11:20-11:45

Staying Ahead of the Curve: Why trend tracking is the new SEO essential

As SEO evolves faster than ever with AI integrations, search interface shifts, and algorithm/reporting updates like the recent impressions update in Google Search Console—the best results aren’t just through optimisation; they’re adaptation and anticipation. In this session, we’ll explore how keeping your ear to the ground on search trends, emerging technologies, and core updates can give you a competitive edge.

12:10-12:35

Presentation details to be announced

12:35-12:50

Mini Panel Session

12:30-13:30

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: