19 Jun, 2025

SEO, PPC & Paid Social Seminar 19 June 2025

Event Details

19 June 2025. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Sit back and relax whilst our expert speakers deliver in-depth keynote presentations.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this Seminar event. Our  speakers will each share insight with 25-minute presentations, with mini-panel sessions before the breaks. The emphasis is on making this event an interactive discussion that allows for valuable experience sharing and benchmarking.

This is an invitation only event, available to brand and client side marketers. Register HERE to apply for your place. We’ll get back to you with confirmation via a calendar invitation. There is no charge to attend, but terms and conditions apply.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

 

Register for this event

Name(Required)

Topics:

Speakers:

Toma Valciukaite

Head of SEO

CRKLR

Toma currently heads up SEO for CRKLR, one of the fastest growing agencies in the UK. Toma has 10 years of experience in the SEO industry optimising major brands in the UK and Worldwide. Expertise in Technical SEO, performance enhancements,...

Jon Quinton

Founder

Overdrive Digital

Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Mamas & Papas, Virgin, G4S, and more to help them grow...

Alvin Gunputh

Head of Social

Thredd

Alvin has over 12 years of experience working in social media marketing, strategically growing brand awareness and engagement amongst social communities, as well as training in-house teams to become more effective in social selling and enhancing C-suite personal social branding....

Simon Douglass

Founder

Curated

Simon Douglass is the founder of Curated. With 22 years of experience in digital marketing, Simon spent seven years at Google working with global technology companies such as Dell, HP, Nokia, and BT. He later served as Director at two...

Chloë McKenna

New Business Director

Oban International

Chloë is Director of New Business, with over 13 years’ experience in digital marketing. Chloë has helped some of the world’s leading brands grow their digital presence and now focuses on helping new clients create scalable strategies for global growth.

Suzie Oakford

Managing Director

Oban International

Suzie is the Managing Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018. Suzie has over 15 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg....

09:00-09:30

Registration and breakfast

09:30-10:45

Keynote presentations delivered by our expert speakers

09:30-09:55

5 Key digital marketing tactics for global lead generation in 2025
Suzie Oakford

Managing Director

Oban International

As the international search landscape evolves at pace, B2B buying journeys are becoming ever-more complex. With digital touchpoints increasingly important in driving lead generation, getting your paid media, SEO and content strategies right is more crucial than ever. As B2B marketers are under increasing pressure to deliver more, for less, this talk will cut through the noise to highlight the key digital marketing tactics B2B marketers need to factor in to their 2025 planning to grow performance and drive more leads effectively.

09:55-10:20

Make your B2B marketing more human
Jon Quinton

Founder

Overdrive Digital

It's so easy to forget that when marketing, we're actually trying to connect with fellow human beings. This session will run through four ways to make sure your B2B performance marketing connects with real people.

10:20-10:45

Tap into the growing influence of TikTok to transform your business and brand
Alvin Gunputh

Head of Social

Thredd

Alvin will explore how TikTok can align with your business goals, strengthen your brand’s connection with its audience, and deliver measurable results. Beyond engaging content, Alvin will discuss TikTok’s growing influence on SEO and how it can enhance your digital marketing strategy. Whether you’re new to TikTok or considering its potential, this session will equip you with the insights to harness its relevance, relatability, and ROI for your brand.

10:45-11:15

Presentation to be announced

11:15-11:40

Mid-morning refreshment break

11:40-12:05

Smarter marketing, stronger returns: Connecting strategy & execution in PPC, SEO & Paid Social
Simon Douglass

Founder

Curated

Too often, brands invest in isolated tactics without a clear, connected strategy, leading to wasted spend and missed opportunities. In today’s landscape, smarter marketing isn’t about choosing between paid and organic, but about making every channel work harder together to achieve commercial goals. This session will unpack how to integrate digital channels into a cohesive, high-performance strategy that maximises efficiency, enhances customer journeys, and drives sustainable growth. We'll cut through the noise of fleeting trends, benchmark tactics with industry peers, and provide practical insights to deliver smarter marketing

12:05-12:30

Why everyone needs to be doing technical SEO in 2025
Toma Valciukaite

Head of SEO

CRKLR

Search engines are evolving rapidly and businesses must adapt to stay visible in organic search results. Toma will explore the critical role of Technical SEO in modern digital marketing strategies. From structured data (Schema) to AI-powered search and indexing, she will cover the essential optimisations that can dramatically improve rankings and user experience.

12:30-13:00

Panel Session

13:00-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: