15 Feb, 2024

Retail, Ecommerce, Beauty & Luxury: Digital Marketing Spotlight 15 Feb 2024

Event Details

15 February 2024

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The Ecommerce industry has experienced a rollercoaster of emotions over the last couple of years. Having boomed throughout the pandemic, how can marketers in this sector sustain and improve sales and referrals?

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this Retail, Ecommerce, Beauty & Luxury focussed roundtable event. Our expert speakers will each share practical insight with 15-minute presentations, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited.

Book your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

Topics:

Speakers:

Nimesh Shah serves as Marketing Director at Feel Good Contacts, one of the UK’s largest one stop E-commerce stores for contact lenses, glasses, sunglasses, and eye care products. Nimesh was appointed Marketing Director in 2018 and oversees all marketing operations...

Thierry is the Head of Data Insight at SALT.agency. Overseeing SALT’s data and insight product offering, which combines our renowned SEO and content proposition with a data-driven strategy – helping clients become more visible and execute their growth strategy.

Dan Taylor is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines,...

Serge is the CEO of Confer With, a breakthrough live video shopping platform that combines live video and eCommerce for brands and retailers. It offers an immersive, one-to-one shopping experience that connects website visitors to retail salespeople. Confer With works...

Following an early career in physical retail, Andrew transitioned into eCommerce 20+ years ago. He set out on a mission to reshape consumer mindsets and help businesses engage customers by focusing on the post-purchase journey. In 2015, the visionary concept...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

Presentations delivered by our expert speakers

09:30-09:45

Mastering Success with A/B Testing: Unveiling the Power of Data-Driven Decisions

Embarking on experimentation is a continual journey fraught with challenges. Practitioners grapple with a spectrum of obstacles, from diminished uplifts and leaner team resources to a misguided emphasis on low win rates. In the face of such difficulties, a pivotal question emerges: How can practitioners elevate their approach? What defines the success of tests, and how do these endeavors ultimately translate into favorable business outcomes?

09:45-10:00

How AI & TikTok are changing product discovery and buying for digital customers

In today's rapidly evolving digital landscape, the fusion of social media platforms like TikTok with Google’s continual development and integration of AI technology is reshaping how consumers discover brands and products. This talk delves into the profound impact of TikTok and AI on consumer behavior, exploring how these dynamic forces are revolutionizing the marketing landscape. We will cover everything from Circle Search, to how you can use TikTok and Google search data together to inform strategy and tactics.

10:00-10:15

Live Shopping, The ultimate personalised experience for your customers

Confer With is like a shoppable facetime call. They have made a step change in personal shopping by introducing shoppable video calls at scale to innovative retailers. At its heart, Confer With are transforming eCommerce customer journeys to be a live, shoppable customer journey with streamlined backend operations to ensure customers get access to the right expertise for their needs.

10:15-10:30

Supercharging Curls & Charcoal : When Digital gets tangible

We’ll showcase how ZAP~POST has elevated ecommerce retail brands Omnichannel marketing, by integrating Direct Mail into their marketing mix, helping them cut through the digital noise, making it easy to send campaigns at the right time ensuring relevance. Perfectly timed tangible messages landing in customers hands has given a huge boost to response and conversion rates for both Only Curls and Face the Future.

11:00-11:15

Short mid morning refreshment break

11:15-13:00

Roundtable workshops and group discussions

13:00-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: