Sharon Shakery

Head of International Ecommerce

The Cambridge Satchel Co.

Consumer Goods, eCommerce

As the Head of International Ecommerce at The Cambridge Satchel Co., Sarah is responsible for shaping the global e-commerce strategy. Her role encompasses the planning, creation, and implementation of marketing initiatives aimed at boosting online sales growth by optimizing website traffic, conversion rates, and return on investment (ROI). Reporting progress and results to the broader organization, collaborating closely with key stakeholders in brand, wholesale, and product development sectors. Reporting directly to the CEO, she oversees the CRM program, ensuring efficient operation of Shopify stores in the UK, US, EU, and Japan with a strong emphasis on Conversion Rate Optimization (CRO).