10 Sep, 2026

Retail, Ecommerce, Beauty & Luxury: Digital Marketing Spotlight 10 Sept 2026

Event Details

10 Sept 2026

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this Retail, Ecommerce, Beauty & Luxury focussed roundtable event. Our expert speakers will each share practical insight with 20-minute presentations, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for client-side marketers but spaces are limited. Apply for a place HERE. Terms & Conditions apply.

For speaking and event partnership ops email sponsorship for details.

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Topics:

Speakers:

Davina Dunlea

CEO

CRATE

Over 20 years of strategic digital media planning and buying across global brands, Davina is CEO of CRATE, a London based digital agency that combines both brand and direct response KPIs to deliver humanised technology-driven strategies. Specialising in Display, Native, Social, Search,...

Tom Benn

Founder and CEO

Future Chateau

Tom Benn is founder and CEO of Future Chateau, a British wine brand built on the argument that today’s high-alcohol wine is a post-industrial artefact rather than a tradition. Before launching the business he spent five years making wine across...

Antonis Konstantinidis

Head of SEO

Charlotte Tilbury

15 years of search engine optimization experience for multinational brands. Working experience in finance, gaming and education sector. With 5 years experience at heading SEO performance for Charlotte tilbury across all markets

Oliver Smith

Account Director

Oban International

Ollie is an Account Director at Oban International, leading a portfolio of global clients across luxury and retail, including Burberry and Roja. He helps brands connect with the right audiences and drive growth both in the UK and internationally. Passionate...

Olivia Ford

Performance Lead

Foundation

Olivia has 14 years working within digital, she has worked in-house for brands like Swarovski and has been agency side at Foundation for over 6 years now. She has overseen strategy and execution across Meta, Google, and TikTok, working with...

Kristian Tucker

Product Evangelist

Spotler

Kristian is a Product Evangelist at Spotler, passionate about translating marketing innovation into clear, engaging stories that allow people to increase their marketing wins. Through demos, webinars, content, and industry events, he helps audiences understand how Spotler’s solutions support smarter...

Vladimir Pronin

Principle Product Manager

Holland & Barrett

Vladimir Pronin is principle product manager at Holland & Barrett, driving the app-first transformation that enables the brand’s mission to add quality years to life for over 100 million customers. With 14 years of experience in IT, he blends technical...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

Presentations delivered by our expert speakers

09:30-09:50

Your AI beauty guide
Olivia Ford

Performance Lead

Foundation

The way beauty consumers discover and buy products has fundamentally changed. AI tools now shape purchase decisions at every stage of the customer journey, and the brands showing up in those recommendations aren't always the ones you'd expect.

09:50-10:10

The "Brandformance” playbook
Davina Dunlea

CEO

CRATE

Davina will introduce a unified "Brandformance" strategy designed to maximise media budgets by blending long-term brand building with immediate sales tactics. She will demonstrate how to deploy a dual-purpose channel strategy, ensuring every pound spent drives both brand equity and measurable conversions.

10:10-10:30

From Ranking to Recommendation: The new rules of discovery
Charlotte Deacon

Client Services Director

Oban International

The consumer journey is no longer linear. Customers are discovering, researching and making decisions across AI, social, review sites and traditional search – but what this changing journey means can look very different across categories, particularly for luxury, beauty and ecommerce. From Ranking to Recommendation explores the new rules of discovery, what they mean for different brands, and how marketers can adapt to ensure they are not only found, but recommended.

10:30-10:50

Why app-first transformations fail (and what actually works)
Vladimir Pronin

Principle Product Manager

Holland & Barrett

Many organisations declare themselves “app-first” as mobile usage grows, yet still treat the app as a side project owned by a small central team. Vladimir shares lessons learned from leading an app-first transformation inside a large omnichannel organisation, where a single mobile team evolved into a scalable platform supporting 10 product squads delivering to mobile in parallel.

10:50-11:10

The AI-influenced customer: Are your email journeys ready?
Kristian Tucker

Product Evangelist

Spotler

Customers now arrive already researched and decided - this session gives commerce marketers three practical ideas for adapting existing email journeys to how people actually buy today.

11:30-11:45

Short mid-morning refreshment break

11:45-13:00

Roundtable workshops and group discussions

13:00-13:45

Light lunch and chats

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: