22 May, 2018

Paid Search & SEO: Seminar 22 May 2018

Event Details

The Hospital Club, Covent Garden

Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?

At this session our team of industry experts discuss the search tactics that will break ground for your content, and maximise its impact through links, language and integrity. Plus, how to drastically increase your ROAS. Join us and this stellar line-up of search leaders to learn where your strategy is succeeding, and what tactics you can take back to the office right away to drive traffic, leads and engagement.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration And Networking


The Biggest Mistakes Search Marketers Make
Laura Crimmons

Head of PR & Social

Edit Ltd

In this session Laura will run through some of the mistakes she has seen in her career that hold back search marketing campaigns' performance and reporting. This will also include remedies for these mistakes to maximise the impact of your campaigns and how you can better report on them.


How To Combat Rising CPCs Through Smart Competitor Insights

A common complaint amongst paid search advertisers is increasing costs, with average cost-per-click (CPC) on the rise across most sectors. In this session, Ankur will showcase different ways to generate actionable competitor insights, and will share tactics to help you spend your media budget more efficiently, along with plenty of real-life examples.


Answering Business Questions With Search Data

Sophie Moule takes us through search trend data and its importance in contextualising our performance, especially when reporting back to senior stakeholders. She shows us how best to assess the impact of external factors, and integrate multiple data sources for providing a fuller version of the truth.


Networking And Refreshment Break


Why GDPR Will Be The Biggest Opportunity In Digital Marketing

Don’t fear the post-GDPR era. It’s an opportunity for good marketing to take centre stage. Ian’s talk focuses on the positives of GDPR and what it means for customer engagement and the future of digital marketing. He’ll explore how consumers gaining power over their data intersects with changes in online behaviour, to shape our marketing world. Expect both actionable takeaways and future trends, amongst a refreshing take on GDPR legislation.


Building A Competitive Strategy With Digital Intelligence

The presentation is about how understanding both a user’s search landscape and your competitor's offerings can help you build & optimise a winning digital strategy. The aim of the talk is to show how essential it is to have a wealth of qualitative as well as quantitative insights on your audience and your competitors.


Networking And Drinks (Optional)