Digital Marketing Summit Part One: 14 July 2021

As distrust in advertising continues to grow, and privacy becomes more important by the day, we have to re-look at the way we (re)build relationships. In this talk Adam will share how NIVEA and NIVEA Men have used storytelling to win a loyal fan base in an age of distrust.

In this talk, Jon will be exploring the impact that a strong library of content can make to a brand at every stage of the sales funnel. He will be exploring the difference between hubs of content held on social media versus brand-owned sites, and the practical steps you can take to make a massive difference to brand performance with a well-planned content plan. Expect lots of insights, practical tips, and real-world examples from one of the world's leading video marketing experts.

With the events of the last year, it’s never been more important to have a unified performance marketing strategy built on robust data foundations. Join QueryClick CEO Chris Liversidge as he runs you through how to combat increased paid media costs for cost-effective acquisition, why first-party data is more powerful than ever – and how to leverage your own, and how effective attribution has become a critical part of the mix for high performance campaigns.

Social media is now a core component of a brand’s marketing mix, and for many it is now an intrinsic part of selling. However you use social media, this session will provide insight, inspiration, and practical examples of how adding game mechanics can turbocharge your activities, and drive everyday business impact.

As a media owner, FT Specialist has been undergoing its very own digital transformation. In 2011, 35 per cent of its revenue came from print advertising, and just 8.2 per cent from digital. In 2025, this is predicted to be 4.3 per cent and 12.3 per cent respectively. Joanna explains the shift in their marketing channels as a whole, across the industry.

In our digital world, it is so easy to get wrapped up in data and to forget the humans we are ultimately aiming to engage. Becky's session is going to unpack how we ensure we have a human focus from keyword research through understanding impact, giving you tips and tricks on how to think about intent when doing keyword research and what you then do about it to ensure an SEO strategy focused on impact. She’ll look at how to think about where SEO fits into your wider strategy and how to ensure you are not marketing in silos but building a connected journey for your audience.