Digital Marketing Summit 26 January 2023

It's often said that in business, you need to be leaders and not followers. In this fast-paced session, Peter will discuss how his team moved fast, and pushed boundaries, all in the pursuit of the next innovation within the marketing world for hyper growth of a regulated brand. Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge. In this talk, Peter will discuss the trends that are working and how you can implement them into your business through data, innovation, and being creative, and will make sure that you leave armed with innovative ideas.

Jon will give you the top four things that you can do this year to grow your business with video. He will be covering planning tips, insights on new technology, Tik Tok and more. Expect plenty of examples and practical advice.

In this session, we will showcase a real-life example from 2022 on the approach we took as part of diversifying to a new channel - in this case, Google Ads. This session will provide you with some actionable insights and encourage you to challenge your assumptions about what channels could work for your business in 2023.

Oliver will tell the story of how he grew The White Company from £6m to £50m, and other practical retail stories from his past that have informed his beliefs in why all retailers must have a plan to link data to strategy. He explores the growth levers and metrics, which he believes are fundamentals for every Board Room and why no business can live without a customer forecast model.

In today's digital landscape, data-driven methodologies have become a crucial aspect of app advertising. With the sheer amount of data available to us, it's essential to use it to our advantage in order to maximize ROI. In this talk, we will explore the various data-driven methodologies that can be used in app advertising and how they can be implemented to achieve better results. From audience targeting to optimization strategies, we will cover it. Attendees will leave with a better understanding of how to leverage data to improve their app marketing efforts and increase revenue. Don't miss out on learning how to take your app advertising to the next level!

Look Fabulous Forever have enviable rates of repeat purchase and customer engagement. Janis Thomas shares their journey to build customer loyalty and what they’ve learned along the way: Content - providing helpful and engaging content to encourage customers to purchase. Personalisation – understanding and anticipating what different customers need from their experience. Community - building a welcoming environment for customers to interact with the brand and each other. Listening - leveraging insight to delight customers and drive advocacy

Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and COO of Naked Wines during a period of rapid growth. So when they launched their own wine brand in late 2020, they assumed they could rely on 'tried and tested' marketing strategies... It turns out, startup life throws some curb balls! Join Laura Riches for a lighthearted take on lessons learnt marketing a brand from scratch - the successes, failures and practical tips to bring a challenger brand to life.

In this quickfire presentation on the journey so far, he'll discuss how to find pain points in the business and solve them, why you can never ask too many questions and why process is everyone's best friend.

Today's customers are incredibly sophisticated, and their expectations of your organisation are higher than ever before. Whether in marketing, sales, customer experience, operations, or comms it can be hard to see the wood from the trees and decide where to concentrate your efforts to create engaging and profitable customer experiences. Simon will cut a path through the brush and brambles with some stories of Data, AI, CRO, and digital CX to leave you set of clear takeaway points which will act as a map to help you in your onward journey to better customer experiences.

During this session, Joe will present the power of digital storytelling and how you can leverage this to elevate your brand and business across your entire client journey. From white papers to RFPs, hear tangible strategies to engage and delight your audiences with content that is interactive, immersive and effective.

Every day our brains are over-stimulated with hundreds of marketing messages. In a split second we determine whether to respond or not. Simon presents findings from Spotler’s one-of-a-kind research, giving you insights into the way our brains read emails, and tells you the best layout. He’ll also share the secrets that Spotler have to offer to drive revenue, generate more leads and perform better marketing automation.