Digital Marketing Summit 21-22 April 2021

Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work? What trends are we seeing that make the mash up of livestream video and eCommerce relevant today? This presentation breaks these trends down, and examines the tech and operational elements of connected video commerce and how this can become a new sales channel for brands and retailers alike.

In this talk, Rebecca will be diving into the world of influencer marketing, showcasing how you can use creators as your marketing, creative, and sales departments. She will also explore the explosion of social eCommerce, and how branded content ads and Instragram Checkout are giving marketers the ROI they have been craving - watch out!

Marketing people are creative at heart. We often become so obsessed with our latest ads, how well we’re ranking, and whether our latest email hits the mark that we don’t take the time to consider whether arguably our most important digital asset – our website – needs the same level of love and attention. In this webinar, Thom will discuss how to find out if your website is letting your digital marketing down, and what you can do to change that.

The final removal of third-party cookies is imminent and first-party data is not the whole solution - especially when 80 per cent of it is typically broken data. Join QueryClick CEO Chris Liversidge as he discusses why upgrading your MarTech stack holds the key to excelling in performance marketing in a cookieless world, and shows how you could achieve 4X growth at half the cost per acquisition.

Have you launched a digital PR strategy but aren't seeing measurable results? It happens, but there's usually a reason why... you just need to approach campaigns in a different way that better aligns with other channels. In this session, James will dive deep into the common reasons why digital PR sometimes doesn't deliver the results that are expected, and talk through ways to maximise success and ensure that your investment into the channel impacts your growth. With key takeaways to help attendees rethink how their digital PR tactics integrate into their SEO strategy, this session is designed to help drive maximum performance and ensure that the links and coverage earned have the biggest possible impact.

Content is extremely important for your digital business and marketing activities across different channels and tactics, especially for Organic Search Engine Optimisation or SEO. However, creating and publishing content for the sake of it will not give you any meaningful results in Organic Search. Somebody Digital will share insights on how to build a good content strategy and get positive results from organic searches.

Michael will look at ways to identify exactly who your competitors are online, why they aren’t always who you would expect, and how you can monitor them effectively to learn what they are doing. The session will provide a number of examples from various industries and show how brands can get a deeper understanding of their competitor set through organic and paid data that is available to all.

When it comes to video marketing, YouTube gets all the attention - quite rightly so, as it is the world's second biggest search engine. But is it actually the right platform for your business to invest its time and money on? This talk explores the pros and cons of this global giant, gives powerful alternatives, and plenty of tips for doing it right.

You want to encourage valuable interactions and achieve high conversions across your digital platforms, so how do you go about creating the best experience for your users? In this session, Scott is going to take us through the best ways to evaluate your existing experience, and how to focus on the areas that will improve the way people interact and engage with your site.