Digital Marketing Summit 20 October 2022

Sophie will set the mornings agenda, covering a broad range of topics from data, tech, markets, products, meaningful measurement, financial pressure, the skills gap, and more. There is much promise for marketers in the world of Mar-Tech, but you can’t buy it all, and you can’t deploy it all. Even making a decision about where to invest and how is complex and fraught. It’s a heavy burden to bear, and CMOs have so much to think about, from brand, to analytics, to Ads, to Affiliate Marketing and SEO. Sit back, relax, tune in.

A connected digital strategy has never been more important, as marketing budgets are squeezed, and the priority becomes maximising the value of your outputs. We believe the best way to do this is by leveraging true cross channel learnings and insights, and using these to build a connected strategy. connective3’s Paid Media Director, Claire Stanley-Manock, will outline how you can apply this approach to your marketing, by using a wide range of tools to create a 360 view of the market.

TikTok is an all-conquering social media beast. But is at an inevitable destination for your brand marketing? will it make a difference to your results, or is it just a noisy distraction from what really matters? In this talk, Jon introduces the opportunities and pitfalls of TT and looks at what you need to consider before jumping in.

In this session we will run you through how we rescued two accounts who both had steadily increasing CPAs. Both from entirely different industries but with winning themes that ran throughout. You’ll walk away with a play book of how to tackle underperformance, feeling empowered to take risks within your accounts and push for better results month on month.

There are a few points in our lives when decision making is a shared experience. From choosing a child’s first bank account or university place at the start of their life, to decisions about care and living in later years. How can technology help us identify each audience and deliver relevant messages to sell the same product to multiple parties, each with their own pain points and needs. Daniel will take you through TakingCare's experience in the eldercare technology space using segmentation, chatbots, Shopify and personalisation to improve conversion rates by making messaging relevant for multiple audiences buying the same product.

An effective media strategy has four key pillars and today we’ll talk you through how we find the right customers in an ever-changing media landscape. All underpinned and powered by science and effective measurement.

Everybody is talking about digital transformation and change in the organisations, but what is it really and is it worth the fuss? Anastasia will demystify this topic, and you will have the opportunity to learn about the recipe for success, the journey to unlock commercial value from data, how to design a holistic system to support sustainable growth and why starting with the CX really matters

Every day our brains are over-stimulated with hundreds of marketing messages. In a split second we determine whether to respond or not. Simon presents findings from Spotler’s one-of-a-kind research, giving you insights into the way our brains read emails, and tells you the best layout. He’ll also share the secrets that Spotler have to offer to drive revenue, generate more leads and perform better marketing automation.

In the talk Dimitri will come around topics like video marketing, webinars, content marketing, video full funnel, and personal video.

Google “B2B TikTok” and you won’t find a lot. Head to TikTok and look for B2B companies and guess what? You won’t find a lot. So why did Colt Technology Services decide to expand its presence there? Because they saw where they could add value. Jake will share how Colt developed a bespoke approach to the channel to receive on average 1k views per video, without one lip-sync or viral dance in sight!

With firm roots in the ecommerce world, Conversion Rate Optimisation has evolved to be a massively multi faceted and powerful device for marketers. This presentation seeks to address the particular benefits and challenges that can arise when developing a model to best suit a B2B environment. There will also be a discussion and examples of the best ways to secure internal buy in and demonstrate the value of a properly set up CRO program.