Digital Marketing Summit 19 Oct 2023

The pace of change within the marketing industry has never been quicker. Keeping up has become a full-time job, navigating the buzzwords and short-lived trends can be a minefield. Let's discuss the latest trends shaping the marketing industry, and how they can be utilised in a way that will make your day-to-day easier rather than more confusing. From the disruptive power of AI and data-driven insights to the art of crafting truly unique customer journeys. Discover how marketers are leveraging emerging technologies along with some good old-fashioned marketing instinct to redefine their strategies. Gain valuable insights, real-world examples, and most importantly actionable insights for navigating the Marketing 2.0 era.

Marketers build their brand growth plans around basic principles and established best practice which we all accept. But are we right to do that? From targeting and durations to remote working and agility, this engaging talk explores some popular misconceptions, enabling us to build better campaigns.

This session explores how to be the best result in the SERP and improve your organic rankings. Going beyond keywords by understanding how Google interprets search intent, how to create optimised pages and content that answers users questions and promotes trust, as well as the role of links and authority.

Let's talk about having a growth mindset, the conversations I have on a regular basis, the settings I use, the copy and creatives I use - Everything I know about this Twitter/X Ads glitch, which gets me millions of impressions and thousands of link clicks for a £1-a-day ad spend.

What can we learn from the history of one of the world's most popular sports to help us think about how we develop our customer retention and loyalty programmes?

Luke will delve into the factors affecting the UK economy - from the impacts of COVID to political landscapes across Europe - and explain how strategic investments during challenging times can propel your business forward. Discover ways to add value, foster customer relationships, and optimise your marketing efforts - without breaking the bank. Join us as we explore practical approaches to strengthen your business's foundation and come out stronger, all while making the most effective use of the resources at your disposal currently. Remember, those who invest will emerge quicker and stronger, and investing doesn't require enormous budgets.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

The cost-of-living crisis has had an obvious impact on spending habits, but it’s started to influence some more unexpected behaviours too. With ongoing financial strain has come a growing distrust of influencers and a move towards to UGC in search of more ‘authentic’ recommendations. This talk explores what that means, and what we can do about it.

This talk will explore strategies to prevent common errors occurring following website redesigns and how improved planning and processes can maximise SEO and PPC performance, ultimately leading to greater commercial success

Today's CFO is more than a number cruncher—they're a growth ally, hungry for data-driven foresight to predict how economic shifts will impact business objectives and investments. And while marketers aren’t fortune-tellers, we can illustrate the tangible value of future marketing investments – using maths, not magic. Join us to unpack how leveraging measurement and effectiveness techniques can translate your marketing activity into CFO-friendly language that’s sure to impress the boardroom.

As marketers, we want to move away from vanity metrics to the sanity of metrics that drive business decisions, but sometimes it can feel you get pulled back into vanity metrics. This session will give you a new lens on how to work out what to measure, how to tie this together across the customer journey and how to sell this back into the business. You'll learn a process to follow to review your measurement and reporting plans, an understanding of how to link your reporting to the customer journey, and behavioural science-led tips on how to get buy-in for your new reporting strategy.

Buckle up. Becoming one of Europe’s fastest-growing companies is not for the faint-hearted. In this session Emily Maddox, Digital Growth Leader at Insider, will share the secrets behind NA-KD’s meteoric rise to become a fashion leader. Discover how a relentless focus on CX - and a mission to deliver a unique experience per person, at scale - has led to extraordinary growth, including a 25% increase in CLTV (Customer Lifetime Value), and a 72X ROI on their MarTech spend.

Every day our brains are over-stimulated with hundreds of marketing messages. In a split second we determine whether to respond or not. Simon presents findings from Spotler’s one-of-a-kind research, giving you insights into the way our brains read emails, and tells you the best layout. He’ll also share the secrets that Spotler have to offer to drive revenue, generate more leads and perform better marketing automation.

Don’t think about e-commerce. Rather than confine your thinking to online trading or product recommendations, this session will open your eyes to the various strategies that companies can employ to get the most out of Digital technologies.