06 Dec, 2018

Digital Marketing Conference 6 December 2018

Event Details

The Magic Circle, Kings Cross

Join an audience of 350 senior marketers and up to 35 speakers from the brands, agencies and technology providers who are shaping the UK’s digital landscape for a full day of insight, opportunities, and networking. At this cross-industry event, we will cover the full spectrum of digital marketing; exploring the evolving relationship between brands and consumers, as well as key steps brands can take to build a more robust and long-term relationship with their customers.

The full day agenda will explore the topics of brand & creative; AI, machine learning & automation; search, social & content; plus the ever-evolving customer experience. So you can be sure to leave feeling inspired, empowered and ready to drive your brand’s growth.
The agenda will be updated as further speakers are added.

Ticket Costs:

  • Ticket cost for brands: £295+VATBook now
  • Ticket cost for marketing agencies, technology companies, consultants and recruiters: £495+VAT. Book now
  • Buy 2 tickets and receive a 3rd free
  • Additional 10% discount for not-for-profit organisations
  • Email paul.nichols@figarodigital.co.uk or call 0207 870 3380 now for discounts, direct bookings and any questions regarding the conference.


Registration and Networking Breakfast



When good technology works it is indistinguishable from magic. As we go into 2019, which are the technologies that marketers really need to care about, and which are the shiny ones causing a distraction that are unlikely to deliver any immediate results? In this session, Jeremy will talk about the future of AI in marketing and explain why we no longer have technology problems anymore, we have people problems!


Growth, Change & Value

No matter whether you are a business owner, manager or team member we are all affected and sometimes challenged by 'Growth, Change & Value' as a business progresses on its journey. I will share 15 ideas from my experience to help navigate through these, some thought-provoking, some practical and some will hopefully put a smile on your face!


How To Keep Loyalty Alive In The Digital Age

Most brands are still using traditional financial reward systems for their loyalty programmes. But in an age where consumers are increasingly using digital channels to engage with brands, is it time to bin these traditional schemes and find a fundamental new approach to loyalty? Following in-depth consumer research into customer loyalty across key market sectors in the UK, Floris will share insight on why loyalty is changing, current consumer expectations, and key steps to help your brand become better at fostering loyalty.

Figaro Digital 21s


Networking and Refreshment Break

Figaro Digital 21s


Engaging Customers To Spread Your Message

In an age where people are increasingly using digital channels to engage with charity brands, Blue Cross are innovating to put the nation’s pets at the heart of their message with Customer Generated Content. Cressida will show how Blue Cross developed an app to enable supporters to make their pet the star of their own Blue Cross film. This was widely shared with friends and family to show how much their pet means to them and to spread the word about the work Blue Cross does to help pets in need. Cressida will reveal the festive version of the app on the day.


How To Tell The Difference Between Actual AI And Buzzword BS

What exactly is AI and how can you tell Actual AI from buzzword BS? Natalie Johnson, Head of Sales at Phrasee, will answer these questions and more in her deep dive into Phrasee’s AI brain and how it works. By showing how leading brands like Superdry, Virgin Holidays, and Gumtree are using AI, Natalie will prove how you can transform your CRM department from cogs to engine driving machines.


How A ‘Concierge Experience’ Online Can Increase Leads And Revenue Pipeline

Why should B2B brands seek to deliver a ‘concierge experience’ online, and what is it? Shaun will look at how you can map user journeys and define personas to identify hidden ‘experience’ opportunities. He will also provide a practical example of how a ‘concierge experience’ is driving a dramatic increase in international revenue pipeline for a technology company.


Customer Centric Search

Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall.


Networking Lunch

Figaro Digital 21s


Bringing Open Banking To Life With Bud

Open Banking went live in January 2018, but what has really happened? Bud, an award winning financial marketplace, are leading the charge in this space bringing it to life with key players such as HSBC. Collaboration is the new norm with more banks and fintechs collaborating and even the Government. Alan Walsh, Head of Network and Partnerships, will show how these collaborations benefit everyone involved, especially the consumer and explain their vision for the future of finance.


The Psychology Of Referral Marketing

Referral is the most effective form of new customer acquisition, outstripping the likes of PPC and social. With CPAs costing up to 80 per cent less than via other channels, it’s easy to see why brands are rushing to offer refer-a-friend programmes to their customers. But getting your programme live is just the start. Robin takes a look at some of the whip-smart psychological hacks brands such as Gap, The AA, and BT are employing to get their customers sharing more and, in turn, those customers’ friends shopping.


Youth Marketing: The Millennialitis Cure

The marketing world has been suffering from an unhealthy obsession with the millennial demographic that often leads to misunderstanding this valuable generation. But are you focusing on the right youth group? In this session, Georgios will explore what millennialitis is, how you can do a marketing health check, and will divulge key take-aways for truly engaging your younger demographic.


Growing Your Email List In A Post-GDPR World

Whilst some of us emerged relatively unscathed, others have seen a reduction in their database size (not necessarily a bad thing). Whichever way you see it, GDPR represents a new chapter for email marketers. The future is bright, but to succeed post-GDPR we must focus on building trust, providing transparency and delivering value to our customers. Dani explores how to build a data strategy that delivers long-term growth.

Figaro Digital 21s


Targeted Paid Social: Treating B2B Decision Makers Like Consumers Using LinkedIn

Even when you’re working in B2B, you need to take the B2C approach. Decision makers want to be treated like consumers, so a targeted marketing approach is the only way. In this session, Jake reveals how Colt delivers targeted messaging to accounts defined by sales to generate hot leads.


Networking and Refreshment Break

Figaro Digital 21s


Adjacent Content Marketing; Campaigns Not About What You Do But Why You Do It

Jess will reveal how TrustedHousesitters took a century-old scheme and gave it a modern twist for the sharing economy pet care app, and saw the benefit in coverage and links.


Basics, Brand And Bravery – How We Moved Riverford Away From Discount Marketing

Since 2015 Daniel has been leading acquisition and digital marketing at veg box retailer Riverford Organic Farmers. When he joined the brand customer acquisition was reliant on discount driven direct response activity, with the rich brand story taking a back seat. Daniel will share three things that has allowed Riverford to tell it’s authentic story, leverage it’s customer base and make the most of it’s limited marketing budget to grow to pre-offer levels.


Urban Gardening: Marketing A Plant Revolution

Founded in 2016 Patch helps you discover the best plants for your space, whether your home or office, delivers them to your door and helps you look after them. Franky Athill, Head of Marketing at Patch, will reveal how the ecommerce horticultural startup created, and are leading, a new urban gardening category.


Networking Drinks Reception – whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come and join us for drinks.