05 Mar, 2026

B2B, Financial and Professional Services: Digital Marketing Spotlight 5 March 2026

Event Details

5 March 2026. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The B2B, Financial and Professional Services Digital Marketing Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices. Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These invitation only events are free to attend for brand marketers but spaces are limited.

Apply for your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

 

Topics:

Speakers:

Alvin Gunputh

Head of Social

Thredd

Alvin has over 12 years of experience working in social media marketing, strategically growing brand awareness and engagement amongst social communities, as well as training in-house teams to become more effective in social selling and enhancing C-suite personal social branding....

Matt Horsup

Digital Director

Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant...

Ben Wood

Performance Director

Hallam

Ben Wood is Director of Growth & Innovation at international digital marketing agency, Hallam. With over 15 years of digital marketing experience, Ben has helped establish digital functions at FTSE100 companies and oversees digital strategy across Hallam’s entire client base....

Simon Moss

Senior Marketing Strategist

Bottomline

Simon is a Senior Marketing Strategist at Bottomline, a global provider of secure and scalable payment, cash management and digital banking solutions that help businesses pay and get paid. A Chartered Marketer with more than 20 years of experience, Simon...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

20-minute presentations delivered by our expert speakers

09:30-9:50

The Three Pillars of Authority: A Practical Framework for modern search growth
Ben Wood

Performance Director

Hallam

Authority doesn’t happen by accident, and it isn’t built through content volume or link velocity. In this session, Ben introduces a practical, repeatable framework for building authority in today’s search landscape, built around three pillars: Category Authority, Canonical Authority and Distributed Authority. Together, they explain how brands become the reference point search engines, AI systems and humans defer to.

09:50-10:10

Fewer leads, Bigger wins: How growth-focused firms are unlocking higher-value clients
Matt Horsup

Digital Director

Itineris

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

10:10-10:30

5 automated emails and 5 CRM reports every B2B marketer needs
Simon Moss

Senior Marketing Strategist

Bottomline

If you could only run a handful of automated campaigns and track a few key reports, what should they be? In this practical session, Simon will outline the most effective automated email programmes for B2B organisations and the CRM reports that help marketing and sales teams focus on what actually drives pipeline and revenue.

10:30-10:50

Using Social Media as an untapped resource and for building your personal brand
Alvin Gunputh

Head of Social

Thredd

Alvin will explore how social media serves as a powerful educational resource and personal branding platform. You will discover how to leverage various social media channels to deepen your industry knowledge, stay abreast of emerging trends, and make informed decisions critical to the success of your business. Moreover, we’ll delve into effective strategies for cultivating a strong personal brand through social media, enhancing your professional reputation and resonating with key stakeholders.

10:50-11:10

5 tactics for driving more leads in an AI-powered global search landscape
Susie Cox

Client Services Director

Oban International

As the international search landscape evolves at pace, B2B buying journeys are becoming ever-more complex. So how do you plan an effective paid media, organic and content strategy in this new AI powered digital landscape? This talk will cut through the noise to highlight the key digital marketing tactics you need to factor into your 2026 planning to grow performance and drive more leads effectively.

11:10-11:20

Mid-morning refreshment and networking break

11:20-12:45

Roundtable workshops and group discussions

12:45-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: