25 Sep, 2025

B2B, Financial and Professional Services: Digital Marketing Spotlight 25 Sept 2025

Event Details

25 Sept 2025. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The B2B, Financial and Professional Services Digital Marketing Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices. Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited.

Book your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

 

Register for this event

Name(Required)

Topics:

Speakers:

Julie Warren

Marketing Director

Propel Finance

Julie is an accomplished Marketing Director at UK asset finance lender, Propel Finance. With over 25 years of experience in senior sales and marketing roles, she has also held key positions at Barclays, Aldermore, and innovative fintech startups. Julie’s expertise...

Ben Wood

Performance Director

Hallam

Ben Wood is Director of Growth & Innovation at international digital marketing agency, Hallam. With over 15 years of digital marketing experience, Ben has helped establish digital functions at FTSE100 companies and oversees digital strategy across Hallam’s entire client base....

Matt Horsup

Digital Director

Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant...

Eduardo Carvalho

Digital Director

Itineris

Eduardo is a Digital Director specialising in professional services, with expertise in data strategy, channel marketing, and performance optimisation. Focused on driving measurable business value, Eduardo has worked with Charles Stanley Wealth Managers (finance), Bristows (law), Farrer (law), and FRP...

Jon Quinton

Founder

Overdrive Digital

Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Mamas & Papas, Virgin, G4S, and more to help them grow...

Chloë McKenna

New Business Director

Oban International

Chloë is Director of New Business, with over 13 years’ experience in digital marketing. Chloë has helped some of the world’s leading brands grow their digital presence and now focuses on helping new clients create scalable strategies for global growth.

09:00-09:30

Registration, breakfast, networking

09:30-11:00

20-minute presentations delivered by our expert speakers

09:30-09:50

The role of human creativity in AI advertising
Ben Wood

Performance Director

Hallam

While AI reshapes the tactical side of advertising, the core principles of effectiveness remain. Ben will explain explore the importance of creativity in the age of AI, alongside 5 timeless principles for advertising success.

09:50-10:10

Fewer leads, Bigger wins: How growth-focused firms are unlocking higher-value clients
Eduardo Carvalho

Digital Director

Itineris

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

10:10-10:30

Delivering the Smarketing approach
Julie Warren

Marketing Director

Propel Finance

Julie will unveil, a strategy designed to align Sales and Marketing for business success. This session explores how collaboration between these teams creates buyer-centric campaigns, enhances lead nurturing, and drives revenue growth. Attendees will learn how a clear roadmap, experienced teams, and a willingness to embrace change can transform business development into a powerful, cohesive unit. Most CEOs quickly recognize that Smarketing is the smart way to do business. Join this session to discover how to put it at the heart of your strategy.

10:30-10:50

10 tools to make your B2B marketing easier
Jon Quinton

Founder

Overdrive Digital

This session will be a rapid fire run through of Jon's favourite tools that will not only make your marketing more effective, but save you time and make your B2B marketing life easier.

10:50-11:10

Presentation details to be confirmed

11:10-11:30

What the changing search landscape means for your 2025 digital strategy
Chloë McKenna

New Business Director

Oban International

From LLMs to zero-click searches, the search landscape is evolving faster than ever before. This talk will consider what the latest developments mean for planning an effective digital lead generation strategy within B2B and Financial Services.

11:30-11:45

Mid-morning refreshment and networking break

11:45-12:50

Roundtable workshops and group discussions

12:50-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: