25 Sep, 2025

B2B, Financial and Professional Services: Digital Marketing Spotlight 25 Sept 2025

Event Details

25 Sept 2025. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The B2B, Financial and Professional Services Digital Marketing Spotlight will focus on everything from content to conversion. Join our team of industry experts to ensure you’re offering the best possible customer experience across channels and devices. Our expert speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited.

Book your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company?. For speaking and event partnership ops email sponsorship for details.

 

Topics:

Speakers:

Matt Horsup

Digital Director

Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant...

Gareth Morgan

Founder

Liberty

Gareth has worked in digital marketing for over 20 years, starting off as a self-taught SEO and PPC specialist. Since 2008 he has been leading the Liberty Marketing Group, a small collection of performance marketing agencies that includes Balance (the...

Sapna Kandukuri

Head of Marketing - Northern Europe

London Stock Exchange Group

Sapna is a seasoned financial services marketing leader with deep expertise in field marketing, account-based marketing, and strategic campaign development. Currently Head of Marketing (Northern Europe) at LSEG, she drives ROI-focused initiatives across the region, aligning marketing with sales, customer success, and...

Jon Quinton

Founder

Overdrive Digital

Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Mamas & Papas, Virgin, G4S, and more to help them grow...

Jon Mowat

Managing Director

Hurricane Social

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC,...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

20-minute presentations delivered by our expert speakers

09:30-09:55

How AI is impacting SEO and why Digital PR is now your superpower
Gareth Morgan

Founder

Liberty

In this talk Gareth will cut through the AI hype and look at how LLMs serve search results. How is SEO evolving now that it’s not just Google you need to consider? Discover what your brand needs to do to show up in ChatGPT and other AI tools.

09:55-10:20

Fewer leads, Bigger wins: How growth-focused firms are unlocking higher-value clients
Matt Horsup

Digital Director

Itineris

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

10:20-10:55

What's really works in Paid Media for B2B
Jon Quinton

Founder

Overdrive Digital

This session will be an actionable run through of up to date strategies, tactics and real life examples you can use within your marketing efforts to see improved results. Whether you're looking to build awareness or grow your pipeline, you'll come away with a set of recommendations you can use right away to optimise performance.

10:55-11:20

Four problems and some solutions
Jon Mowat

Managing Director

Hurricane Social

Jon looks at four current B2B marketing friction points and offers workable insights and fixes. Attribution, AI search, influencers and handling video at scale are all day to day challenges faced in business marketing. Jon uncovers each issue and gives you take away steps to improve performance.

11:20-11:40

The power of personalisation with Account Based Marketing
Sapna Kandukuri

Head of Marketing - Northern Europe

London Stock Exchange Group

Dive deeper engagement and commercial impact. ABM is the latest kid on the block in B2B marketing and is fast replacing the spray and pray method. Just as in the retail world, buyers here expect relevance. Discover how ABM is becoming a winning strategy for most businesses and is poised to stay relevant for the foreseeable future. Find out what matters, how you can stay small, stay strategic, and make big wins!

11:20-11:30

Mid-morning refreshment and networking break

11:30-12:50

Roundtable workshops and group discussions

12:50-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: