17 Sep, 2026

B2B, Financial and Professional Services: Digital Marketing Spotlight 17 Sept 2026

Event Details

17 Sept 2026. 9am - 1.30pm

Electric Cinema, Soho House, White City, London

Join us for a morning of short presentations, roundtables, workshops and plenty of networking.

The B2B, Financial and Professional Services Digital Marketing Spotlight will focus on everything from content to conversion. Our speakers will each share practical insights, before the group split off into a rotation of deep-dive roundtable discussions.  Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These invitation only events are free to attend for client-side marketers but spaces are limited with a long waitlist.

Apply for your place by registering here, or email and we’ll be in touch with confirmation.

Are you from an agency or marketing solution company? – For speaking and event partnership ops email sponsorship for details.

Topics:

Speakers:

Sam Shrager

Chief Marketing Officer

BCB Group

Sam was appointed as BCB’s Chief Marketing Officer in 2019. Previously, she co-founded crypto app Remit TV in 2015 and made her pivotal shift into blockchain at NKB Group in 2018. Sam leads BCB’s global marketing, communications and PR, developing integrated,...

Georgina Atkin-Park

Marketing Director

Foundation Lending

A strategic and commercially focused Marketing Director with 18 years’ experience leading data-driven B2B marketing across multiple sectors. Georgie has a proven track record of developing insight-led strategies that drive growth, customer engagement and business transformation. With a Marketing Degree,...

Liam Madurai

Senior Account Manager

Oban International

Liam is a Senior Account Manager at Oban International, working with global clients across B2B, travel and sport. He helps brands navigate the fast-changing media landscape of international digital marketing, bringing together strategy, search, media, and cultural insight across multiple...

Matt Horsup

Digital Director

Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant...

Paul Stephen

CGO & Co-Founder

Remarkable

Paul is one of the UK’s leading digital experts and is renowned for his expertise when it comes to ‘getting it right’ and owning the customer experience. As co-founder of award-winning digital agency Remarkable, Paul strives to ensure they are...

Alex Lee

SVP of Experience and Optimisation

Remarkable

Alex has more than 20 years of experience helping organisations improve customer experience through design, technology and digital transformation. He has worked with global brands and today leads experience strategy and design programmes for enterprise organisations across financial services, travel,...

09:00-09:30

Registration, breakfast, networking

09:30-11:00

20-minute presentations delivered by our expert speakers

09:30-09:50

Beyond the logo: The strategy, stakeholders, and story behind our rebrand
Georgina Atkin-Park

Marketing Director

Foundation Lending

A behind-the-scenes look at the Foundation rebrand and the people, processes, and decisions that shaped it. This talk will cover how the rebrand was conceived, the importance of stakeholder engagement in creating alignment and advocacy, and the steps taken to deliver a successful launch both internally and externally. Along the way, we'll share the lessons learned, what we'd do differently, and the impact the rebrand has had on Foundation.

10:30-10:50

The Always-On Event Strategy: Driving the debate and delivering data-driven results
Sam Shrager

Chief Marketing Officer

BCB Group

What’s in our Event Budget (and what’s out)? How BCB Group’s event-led strategy has evolved to be cheaper, smarter, innovative and set to deliver ROI

10:50-11:10

How AI is reshaping client acquisition for B2B and professional services firms
Matt Horsup

Digital Director

Itineris

This session will examine how AI is reshaping client acquisition across professional services. It will explore why traditional search visibility alone is no longer enough and what influences whether AI recommends your firm, one of your competitors or neither.

11:10-11:30

Beyond the first click - closing the customer experience gap
Alex Lee

SVP of Experience and Optimisation

Remarkable

Winning attention is only the start. What happens when someone tries to become a customer or needs to actually use your service? Drawing on our industry reports on digital maturity and digital experience, this session examines the challenges brands of all sizes face in delivering customer experience, and why improving it can be so difficult. We'll look at the technology and organisational foundations underpinning those experiences, and share our view on how AI will shape what customers expect next.

11:30-11:45

Short refreshment and networking break

11:45-13:00

Roundtable workshops and group discussions

13:00-13:45

Light lunch and networking

13:45-14:00

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: