12 Mar, 2020

B2B: Digital Marketing Spotlight 12 March 2020

Event Details

h Club

The Figaro Digital B2B Marketing Spotlight is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into their communication strategies.

We’ll be joined by a line-up of expert speakers who’ll explain how digital marketing can help B2B organisations meet their own needs and those of their clients. Under discussion will be omni-channel marketing, social selling strategy, social media, content, account based marketing, and more.

After a series of short presentations, each of our speakers will host a topical roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with industry experts.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

The agenda will be updated as further speakers are added.

If you have any questions regarding the event please call 0207 870 3380 or email  Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration, Coffee, Pastries, and Networking


Market Brilliantly

Today's marketing environment is a challenge. Trust. Disruption. Transparency. All of these factors make marketing's job increasingly more difficult every day. Technology seems to be the answer but is it the whole answer we sometimes think it is? How often do organisations invest but the business case promised fails to materialise. Why does this happen? Paul's presentation aims to provoke the audience to think more about the role that humans play when combined with technology to make marketing, sales, and service become attentively intelligent and stand out in the marketplace.


Getting More from Less: A B2B Digital Marketing Health Check

From prospecting to conversion, better digital marketing has never been so important especially when you’re using Google and LinkedIn. This presentation will cover the latest B2B techniques for prospecting and audience segmentation so you can benchmark your campaigns.


The Empathetic Marketer: Understanding the Human Element of Your Audience

We have never been so equipped to understand our audience and make messages more relevant to them, but to do so we need to think differently. In marketing, whether B2B or B2C, we are ultimately communicating to a human being. We know more about how people make choices than ever before. In this talk, Daryll will provide a brief introduction to new ways of thinking about marketing strategy based on psychology, consumer neuroscience, behavioural economics, and personalisation.


Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice in the B2B Sector

As markets become ever more disintermediated, content and experience become the battleground for success meaning how you manage language to support growth is critical. In this presentation Jeremy, Global Director for Sales and Partners at Lingo24, will explore how to build a successful and sustainable strategy in the B2B sector and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay and Virgin Pulse.


Aligning Sales and Marketing to Harness the Power of Digital Influence

Lead generation is of course a key aim of your website, but your digital presence will continue to influence in-flight opportunities and support your sales teams. James will talk about how marketing teams should be working with sales to increase the effectiveness and impact of campaigns.


How to Create a Winning Video Marketing Strategy in the B2B Sector

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Alex, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the B2B sector. Discover how to develop your own brand story that engages your audience emotionally and gets results.


Refreshment Break


Interactive Roundtables


Light Lunch and Networking