24 Feb, 2022

Financial Services: Digital Marketing Spotlight 24 February 2022

Event Details

America Square

REGISTER HERE

This event is an opportunity for those working in the financial services sector to watch expert presentations on relevant topics, including consumer trust, digital PR campaigns for regulated businesses, customer experience, effective video marketing strategies, and more.

After the presentations, our speakers will run roundtables, giving you the chance to talk to speakers and delegates alike about the latest trends and challenges in the industry and share experiences and insight.

These eventsĀ are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in fullĀ here.

Book your place by registering here, or email Eleanor Pyne to confirm your place and for group bookings.

REGISTER HERE

9:00-9:30

Registration, Coffee, Pastries, and Networking

9:35-9:50

How Uniting a Business around Customer Experience Delivers Exponential Gains

Customers are hard won and easily lost in digital, but delivering the best digital customer experience when organisations can be siloed or when different teams have conflicting objectives is not always obvious or easy. Join Peter as he shares Paragon DCX's research from over 200 CX professionals and real world examples for tackling customer experience challenges within the financial services sector, no matter how big or small, with a proven methodology to help businesses deliver joined up digital customer experiences that count.

10:05-10:20

How to Run Digital PR Campaigns for Regulated Businesses

Over the past two years demand for PR and digital PR services has erupted, with recent stats from the Content Marketing Institute reporting that 46 per cent of businesses want to increase their content creation spending in 2022. With increased competition for exposure and PR results, many regulated businesses are now having to review their PR strategy to ensure their brand gets the publicity required to keep up with the competition. With regulations changing continually, this presentation will detail how to implement processes, and create media stories that allow you to get your brand in the media in a way that suits customers and regulators. Using real life examples, and exclusive research the audience will walk away have actionable take-aways which will help them with their digital PR efforts.

10:20-10:35

Improve Performance in a Video-first World

Video is the single biggest tool that financial services marketing teams have to change consumer behaviour. In this session, Jon looks at key steps that the sector can take when planning and producing content to ensure maximum performance. He explores models that help you understand and plan video across your marketing plan and deep dives into a case study that shows how to get the best performance from the stories you tell. Expect lots of practical advice and simple tips to make your content better.

10:35-10:50

How Brand Consistency Builds Trust in the Financial Sector

Brand consistency goes far beyond using the correct colour references and logo variation when producing multi-channel communications. As digital engagement becomes even more important to the finance industry, Illustrate examines how a different approach is needed to rise to the challenge and build trust in your brand.

10:50-11:00

Refreshment Break

11:00-12:45

Interactive Roundtables

12:45-13:30

Light Lunch and Networking
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