Financial Services: Digital Marketing Spotlight 24 February 2022
Registration, Coffee, Pastries, and Networking
Events & Content Manager
Introduction and Welcome
How Uniting a Business around Customer Experience Delivers Exponential Gains
Customers are hard won and easily lost in digital, but delivering the best digital customer experience when organisations can be siloed or when different teams have conflicting objectives is not always obvious or easy. Join Peter as he shares Paragon DCX's research from over 200 CX professionals and real world examples for tackling customer experience challenges within the financial services sector, no matter how big or small, with a proven methodology to help businesses deliver joined up digital customer experiences that count.
Head of Digital Marketing
Legal & General Investment Management
Content Marketing Director
How to Run Digital PR Campaigns for Regulated Businesses
Over the past two years demand for PR and digital PR services has erupted, with recent stats from the Content Marketing Institute reporting that 46 per cent of businesses want to increase their content creation spending in 2022. With increased competition for exposure and PR results, many regulated businesses are now having to review their PR strategy to ensure their brand gets the publicity required to keep up with the competition. With regulations changing continually, this presentation will detail how to implement processes, and create media stories that allow you to get your brand in the media in a way that suits customers and regulators. Using real life examples, and exclusive research the audience will walk away have actionable take-aways which will help them with their digital PR efforts.
Improve Performance in a Video-first World
Video is the single biggest tool that financial services marketing teams have to change consumer behaviour. In this session, Jon looks at key steps that the sector can take when planning and producing content to ensure maximum performance. He explores models that help you understand and plan video across your marketing plan and deep dives into a case study that shows how to get the best performance from the stories you tell. Expect lots of practical advice and simple tips to make your content better.
Head of Product
How Brand Consistency Builds Trust in the Financial Sector
Brand consistency goes far beyond using the correct colour references and logo variation when producing multi-channel communications. As digital engagement becomes even more important to the finance industry, Illustrate examines how a different approach is needed to rise to the challenge and build trust in your brand.
Light Lunch and Networking