Digital Marketing Summit 27 January 2022

In this talk, Jon will be teaching you a 10-minute exercise to conduct with your brand to make sure you have the right content for the year ahead. He will walk you through a series of simple frameworks around video marketing, then help you to apply these frameworks to your business. You will end the session with new ideas, new approaches, and a great start to 2022.

Compared to other digital offerings, fewer marketers know how to accurately prove the success of a digital PR campaign to their key stakeholders. In this talk, Rosa will demonstrate how to create digital PR campaigns that will have a significant and measurable impact on the bottom line of your businesses, including examples of how connective3 have done this for some of their key clients.

2021 brought with it a huge amount of changes on the platform, and many advertisers are struggling. Jon will share Overdrive’s experiences of turning struggling accounts round with a set of strategies that they see working for their clients. What you will learn: what are the common Facebook Ads mistakes and how you can avoid them; how to pre-empt and plan for issues; how to know where to spend your money and move campaigns towards a positive ROI.

Serge Milbank, CEO of Confer With, takes you through how livestream shopping changes a customer’s online shopping journey from a self-service transactional experience to something altogether more engaging. With practical examples, Serge will show how the use of live, shoppable video changes the unit economics of online marketing for brands and retailers alike.

Consumers who were forced to shop online now have the option to shop in store again. How do you keep evolving your digital experience to attract and retain customers in this competitive environment? Look Fabulous Forever’s investment in personalising their customers’ journeys and creating a delightful online experience has driven growth and customer satisfaction. Janis Thomas shares what they’ve learned.

Email is a channel that changes slowly then all at once. In this talk, Elliot will look at some of the key issues to be aware of this year, and what actions you can take to get the best out of the channel.

Shortlisted alongside prestigious brands in Mediatel’s Media Leaders awards for Campaign of the Year 2022, Jaywing examines how Stokke, a Norwegian company recognised worldwide for its best-in-class solutions for children, has successfully combined brand and performance tactics to increase awareness and reach new users.

The death of the third-party cookie has been a much discussed topic over the last few years, and whilst there is currently no silver bullet solution to the impending changes, join Bobby, Head of Data Marketing at Artefact UK, who will discuss the key challenges to be faced and how, through the effective utilisation of AI and machine learning, advertisers can go beyond just addressing the complexities of this new marketing paradigm to achieving real competitive advantage.

Retailers are currently sitting on a golden opportunity estimated by Boston Consulting Group to be worth $70 billion (£52 billion) per year. Join RevLifter’s Caroline Oswald as she explainss= how a single concept can help eCommerce retailers claim their share of this prize while solving current challenges around low stock, customer acquisition, and cart abandonment.

Affiliate marketing expert Steve Bryant uncovers the reason why more than 80 per cent of brands internationally have adopted affiliate marketing into their core digital strategy, and how you can make the channel work for your online business. Discussing international, scaling up, cost saving, and more, you’ll wonder why you’re not investing more into the channel already.

What do you want? For you, your business and everyone around you? As we start a new year, we often set New Year’s resolutions or goals. We have big dreams and high expectations. But often just a few weeks into the new year we find ourselves discouraged, having already failed to make any headway. We wonder why we even set them in the first place and abandon, downgrade or give up on them entirely. Do you want to understand why most goals fail? And how to ensure that yours succeed? Jules will share the key reasons why most goals fail and her three crucial secrets to ensure that you achieve all your goals this year.