Digital Marketing Summit 19 May 2022
TopicsAffiliate Marketing AI Analytics Apps Attribution Modelling Automation B2B Beauty Behavioural Targeting Brand Management BX Campaign Management CMS Consumer Behaviour Content Management Content Marketing Conversion Optimisation CRM CRO Customer Experience Customer Journey Mapping CX D2C Data Design & Build Digital Marketing Digital Marketing Summit Digital PR Digital transformation Display Advertising Drink Ecommerce Email Marketing Engagement Financial FMCG Food Full Service Agency Gamification Influencer Marketing Lead Generation Leisure Loyalty Machine Learning Marketing Automation Media Mobile Mobile Apps Multi-Channel Marketing Not For Profit Omnichannel Optimisation Outsourcing Paid Search Paid Social Pay Per Click Personalisation PR Predictive Analytics Programmatic Referral Marketing Retail Search SEO Social Social Media Technology/Software Translation User Generated Content UX Video Web build Web Content
Registration & Networking Breakfast
Events & Content Manager
Welcome & Event Orientation
Author, Speaker, Expert
Head of SEO
Head of PPC
Swimming in the Lake or Drowning in the Swamp?
KMP Digitata will take a look at how, by not starting with the data, you can drive real value from within your organisation with simplicity and speed – from personalisation to AI Simon will give you some real examples where organisations have applied a curiosity mindset empowered by data to generate real value.
Unlock the Exponential Power of Your Fans
Simon Dring is COO at Mention Me, the leading customer advocacy and referral platform. With years of experience in helping businesses from Farfetch to Nutmeg to Ocado to harness the exponential power of their fans, Simon can explain why turning customers into advocates is the very best overall strategy for your business growth.
Networking & Refreshment Break
Bridge the Gap Between What Your Customers Say Versus How They Play
Want a game changer for your marketing? Your customers will share more preferences and first-party data when you include game mechanics in your brand experiences. Join Sarah as she looks into why actions don’t align to intentions, and what this means for you and your audience. She’ll pull in consumer research Leadfamly conducted with YouGov and compare it to Leadfamly’s platform data to draw insights you can’t find anywhere else.
Exponentially Increasing Your Return from Paid Media
This session will focus on not just driving revenue from your paid media strategy, but ensuring you optimising “beyond the click” to dramatically increase your ROI. Within the presentation you will learn about data points to keep a check on, useful reports in Google Analytics, and tools you can use to optimise towards a greatly improved return on your ad spend.
Behavioural Science Consultant
Foolish Behaviour: Twelve Behavioural Biases to Help Decode Your Customers
Humans do the funniest things. Behaviour may sometimes seem unpredictable and irrational. Thankfully there is an evidence-based way to decode how people make decisions. Bea will introduce 12 behavioural biases to help decode your customers. Don’t miss out on your opportunity to use this to your advantage across your marketing and digital strategies.
TikTok: The Unavoidable Future of Marketing
In this talk, social media expert and author Jon Mowat will be introducing TikTok for the uninitiated, looking at how brands can grow using this exciting new space and showing you the pitfalls to avoid. Expect lots of actionable insights, a lot of chat about algorithms, and maybe even a funny dance.
Raul Sanchis Fortea
Marketing Manager, UK
Marketing Insights from the Inside
Every day our brains are over-stimulated with hundreds of marketing messages. In a split second we determine whether to respond or not. Simon presents findings from Spotler’s one-of-a-kind research, giving you insights into the way our brains read emails, and tells you the best layout. He’ll also share the secrets that Spotler have to offer to drive revenue, generate more leads and perform better marketing automation.