Contributors

Alex Jupp

Client Partnerships Director • Juice

Helps brands kick off their journey with Juice, setting the foundation for brave and creative collaborations. With years of experience crafting standout campaigns for TV and social media, Alex has worked with high‑profile clients such as Bupa, BMW, and the World Food Programme, ensuring their campaigns deliver results around the world.

Amars Mehmi

Chief Client Growth Officer • Juice

Amars was a client at BMW before joining to drive growth in the agency. With over 20 year’s experience in automotive, product and sales, he leads the automotive accounts. A passionate innovator, he expertly the connects the dots to deliver impact for our clients.