Fresh Relevance is the real-time personalisation and optimisation platform. We analyse customer data and use it to maximise the customer experience for each individual across email, website, and app. By increasing engagement across devices and channels, we help digital marketers and eCommerce professionals drive revenue and customer loyalty.

People

Tom Ricards

Account Director
Fresh Relevance

As Account Director at Fresh Relevance, Tom works with renowned brands in the eCommerce and travel space, including Contiki, TimeOut, Molton Brown, Canopy and Stars, and Ann Summers to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a wealth of knowledge in digital marketing and cross-channel optimisation, holding previous roles at Pure360 and spokenfor.

Eddy Swindell

CRO & Co-founder
Fresh Relevance

Eddy Swindell is CRO and Co-founder of Fresh Relevance. He is responsible for the commercial strategy and performance of the company. As well as a solid background in building and growing teams in SAS Martech companies, Eddy is passionate about achieving great results for his clients. Eddy has previously held senior positions in Responsys (now Oracle Marketing Cloud) and ExactTarget (now Salesforce Marketing Cloud). His experience spans 20 years in marketing technology, and in that time he has helped many leading UK and Global brands.

Articles

COVID-19’s Impact on Online Retail and Travel Revenue: Festive Shopping Season

2020 has been a year like no other for online businesses. The weeks approaching the festive season have always seen a spike…

7/01/2021

Five Marketing and Ecommerce Trends That Will Shape 2021

This year is one we’re unlikely to ever forget. It has been a huge episode of disruption and change, and…

3/12/2020

Email Personalisation Examples and Best Practice: Five Steps to Becoming a Pro

Far from being relegated to the growing pile of outdated marketing techniques, email marketing remains a firm favourite. In fact, 59…

28/10/2020

Social Proof Tactics to Build Trust with Generation Z

Tom Ricards, Account Director at Fresh Relevance, discusses some social proof tactics you can use to gain trust with Gen…

21/09/2020

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