Tom Ricards

Account Director
Fresh Relevance

As Account Director at Fresh Relevance, Tom works with renowned brands in the eCommerce and travel space, including Contiki, TimeOut, Molton Brown, Canopy and Stars, and Ann Summers to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a wealth of knowledge in digital marketing and cross-channel optimisation, holding previous roles at Pure360 and spokenfor.

Eddy Swindell

Fresh Relevance

Eddy has over 10 years’ experience in digital marketing, with wide experience gained at the highest levels in ESPs, helping companies build their digital marketing strategy and systems.


Social Proof Tactics to Build Trust with Generation Z

Tom Ricards, Account Director at Fresh Relevance, discusses some social proof tactics you can use to gain trust with Gen…



Social Proof & Gen Z

by Tom Ricards, Account Director at Fresh Relevance