DAC is an international brand-to-local full funnel media agency. At DAC we apply a local up strategy that meets your brand campaign. We question the media plan needed at the country and/or city level, grouping locations by common problems and opportunities. We uniquely combine both ecommerce and store footfall objectives which subsequently break silos for a truly integrated and omnichannel strategy.

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Mike Fantis

VP, Managing Partner

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

Koen Smeets

Strategy Director

Koen Smeets is the Strategy Director for the DAC Group in Europe. He has been working for 20 years in international media agencies in London and Barcelona, creating global strategies for brands like Philips, Samsung, Goodyear, Visa, Asics and TomTom. While working for these brands, he felt frustrated with not being able to influence the...

Videos

AI, Brand Management • 02/12/25

Personalisation is the holy grail, but brands are still getting it horribly wrong

By Mike Fantis, VP, Managing Partner at DAC Group

26/04/19

Why Winning At The Local Level Is Priority For Big Brands

By Koen Smeets, Strategy Director at DAC Group

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