Are you considering an internship in digital marketing? Do you know exactly what it takes to get hired? Due to the significant amount of competition you’ll be up against, understanding how to stand out from the crowd is critical. With the extensive developments in technology over the years, there has been a demand for digital marketers to support business efforts through online practices, which in turn has resulted in many young adults branching into this sector to establish a stable, long-term career. In this blog, Inspiring Interns takes a look at some of the key skills you need to boost your chances of getting hired for a digital marketing internship.
1. Creativity
First and foremost, one of the most important skills for a digital marketing role is creativity. All businesses are competing for customers in the online market and ensuring that the brand stands apart from the rest is down to creative branding. Digital marketers should always be on the lookout for new ways to become leaders in the industry and set themselves apart from competing businesses to capture the attention of the target audience. Creativity may come naturally, or you may simply have to work at it by seeking inspiration from the world around you.
2. SEO
SEO (Search Engine Optimisation) is a technique used to increase traffic to a website using specific tools and strategies in order to become more appealing to search engines (such as Google, Bing, and Yahoo). Most people tend to purchase from companies that are highly ranked on search engines through ease, or simply because they appear more trustworthy. As a result, companies will want to hire you knowing you have a basic understanding of SEO. Some of the techniques you may want to learn more about include:
- Google Analytics.
- Keyword usage and placement.
- Backlinking.
- Domain authority.
- Creating relevant website content.
3. Usage of key platforms
Within digital marketing, you’ll be expected to use key platforms to carry out your day-to-day tasks. These are typically listed within the job description, or you may be asked at a later date as to whether you have any experience using these platforms. If possible, aim to find your way around these platforms in your own time so that you can claim to have some form of experience if you are questioned at interview. Some of the platforms to be aware of include:
- Mailchimp.
- Tweetdeck.
- WordPress.
- SemRush.
- HubSpot.
4. Soft skills
While technical skills are vital for securing a digital marketing internship, it’s also important you prove you acquire the relevant soft skills to fit in well within the company. Some of the most desired soft skills that an employer will look out for include:
- Teamwork.
- Communication.
- Time management.
- Organisation.
- Leadership.
- Flexibility.
- Emotional intelligence.
When applying for digital internships, ensure you list your experience and skillset within your CV and cover letter to be kept top of mind. As an alternative, applying for marketing jobs with Inspiring Interns allows you to record a video CV in which you have the opportunity to demonstrate your personality and describe your skillset in further detail, which could put you one step ahead of the competition.