The Beast from the East may have hit the UK, but that hasn’t stopped our weekly Figaro Digital Digest. Let’s take a look at the biggest marketing stories of the week to see if the snow has had an industry effect.
Facebook Announces Removal Of 20 Ad Metrics
Facebook has revealed it will be removing a number of outdated and redundant ad metrics, as well as adding methodology labels, in a bid to improve transparency and ad measurement clarity. The social giant has recently admitted to a series of measurement problems, so many are hoping this will improve the system.
All the ad metrics being removed are rarely used, outdated, or not actionable. A full list can be found here.
A number of metrics will now also be labeled ‘estimated’ which means they are calculated using data modelling or sampling, and/or ‘in development’ which refers to those being tested or are rolling.
Twitter Introduces New Bookmark Feature
Twitter’s latest update is giving users more ways to share and save content.
The new ‘bookmarks’ feature will allow users to save a tweet without liking or retweeting it. Once bookmarked, the tweet can be found under a new bookmark tab, where there will be the ability to ‘send via direct message’ and ‘share tweet via…’.
Twitter’s Associate Product Manager, Jesar Shah, said:
“By working this way, we learned that you like to save replies so you can answer later and that you may share a Tweet hours or days later after you’ve bookmarked it.”
Hi Twitter! Many of you (especially in Japan!) have said you’d like to be able to easily + privately save Tweets for later. Right now, people bookmark Tweets by liking, DM-ing to themselves, or Retweeting. But this could be easier. https://t.co/iQ9W9mB1uV
— jesar 💭 (@jesarshah) October 9, 2017
Google Releases Mobile Scorecards And Impact Calculator Tools
Google is introducing Mobile Scorecards which utilise Chrome user experience report data to compare speeds of several sites on mobile. This data is available for thousands of sites from 12 countries.
The tool will help show how much conversion revenue a site is losing by having a slow loading speed, therefore putting a figure on latency and giving business owners motivation to make the required changes.
Using data from the State of Online Retail Performance report from April 2017, the Impact Calculator will show how a change in page load speed can positively or negatively influence a site depending on its average monthly visitors, average order value, and conversion rate.
Google Introduces More Powerful Analytics User Management
This week Google launched enforceable user policies and user groups inside Google Analytics.
If you often give out similar permissions to many people, user groups will simplify management and speed up the process. These can be set up and used from within Analytics. Simply navigate to the user management section and click the ‘+’ button. Here you’ll see the ‘add new groups’ option.
360 Suite user policies work in a similar way, however this will define which users have access to your accounts and which do not. Plus, if a user violates a policy, you will be notified and have the option to remove them from your organisation.
For more news updates, guides and opinion pieces, take a look at a few more of our articles.