This year marks the 40th anniversary of the DMA Awards and, despite the current circumstances, they are still receiving a high number of entries. This shows that agencies are going into the summer months with a “business-as-usual” attitude, and are ramping up their marketing. Our spotlight webinar, which took place on Thursday (18 June), gives B2B marketers some tips on where they should be directing their time and budgets. Below is a summary of the presentations.
Unspaghetti: How Do We Save Our Company’s Web Presence Before it Gets Too Out of Control?
Shaun Miller, Digital Strategy & UX Consultant at Codehouse, gives us a quick snapshot of some of the lessons he’s learnt from working with household B2B brands as well as some organisations that you may not have heard of. He covers three key ways you can straighten up your spaghetti web presence.
How to Create a Winning Video Marketing Strategy in the B2B Sector
It doesn’t matter whether you’re selling stationery or machinery parts, your customers are still human, and you need to make sure they feel the right way about you. Jon Mowat, Managing Director at Hurricane, looks at how connecting with your audience at an emotional level is key to brand growth, even in the B2B sector.
Why B2B Content Should Never Be Boring
In B2B, we often feel like we can’t be exciting. Many marketers feel stuck, having to do stayed activity, not sticking their heads out for fear of being shot at. Gareth Morgan, Managing Director at Liberty Marketing, has been in B2B marketing for nearly 20 years, and he explains why it’s okay to take risks.