Email Marketing & CRM Webinar 23 June 2020Request Ticket
Author, Speaker, Expert
Introduction and Welcome
CRM Project Manager
Holland & Barrett
Presentation Details to Be Announced
Client Services Director
Five Great Use Cases for Predictive Analytics
Implemented correctly, predictive analytics offer marketers a great opportunity to solve long standing personalisation and targeting challenges. Yet marketers sometimes struggle to find the right use cases with which to embark on their predictive marketing journey, while implementation is fraught with challenges. Here, Stuart will talk through some great ways of leveraging these solutions with ideas that are relevant to brands starting out on their predictive path, and those that have already been enjoying the benefits.
Head of Planning
Edit Agency Ltd.
Reach for the Stars!… OK Down a Bit
Julie Neilson, Head of Planning at Edit, has developed marketing strategies for clients as diverse as Shell, Morrisons, Lloyds Bank, and the NHS. Based on her successes (and failures), this talk will equip you with some real life tips on how to future-proof strategic ambition against the traps reality sets us at implementation stage.
Q&A and Panel Discussion