It’s almost the most loving time of the year, but are brands showing their customers they care or are online users giving sites the cold shoulder? Let’s take a look at the latest happenings from the digital marketing world over the last week to find out.
Twitter Will Reward Brands During The Super Bowl
This week Twitter revealed its #BrandBowl52 campaign which will reward brands that cut through the noise on social media during the Super Bowl. The competition has four categories:
1. #MVP – the brand with the highest percentage of all brand-related tweets during #SB52
2. #Blitz – the brand that drove the highest number of tweets-per-minute
3. #QuarterBack – the brand with the most retweets of one single tweet during the game
4. #Interception – the brand that has the highest percentage of brand conversions without a national TV spot
Ryan Oliver, Twitter’s head of brand strategy in the US and Canada, has announced:
“We’ve always wanted to incentivise and reward brands on the day of the Super Bowl, just never figured out the right way to do it,”
“[Brands are] working hard, and we are seeing that and wanted to do something to recognize this hard and creative work.”
The winning brands will be awarded a suite of exclusive ad products and custom consumer research opportunities, custom trophies, and will feature in BuzzFeed’s live news show the morning after the game.
Monthly Mobile Data Usage To Reach 98Gb By 2025
GiffGaff has this week revealed the results of its research its mobile data usage ahead of the 2020 release of 5G capabilities. The mobile network revealed that average mobile data usage will climb to 93GB per month by 2025. Whereas research and advisor company Gartner has noted 5G capable phones could hit the market as soon as 2019.
“We predict that, by 2021, 9 per cent of smartphones sold will support 5G,” said Roberta Cozza, research director at Gartner.
“Overall, 5G will be a significant driver of video and streaming services, as it will bring faster uplinks and support new AI applications.”
85 Per Cent Of Young People Trust Verified Reviews More Than Any Other Source
New research by Feefo has revealed that young people trust verified reviews a lot. 85 per cent of 1,000 UK consumers aged between 16 and 34 said they trust verified reviews more than any other source when making financial decisions, including recommendations from friends and family.
Furthermore, 82 per cent of those who had never switched bank accounts said they would use verified reviews to make a decision about moving finances, whereas 88 per cent of those that had switched said reviews were ‘highly persuasive’.
Matt West, CMO at Feefo, said:
“This is compelling evidence that verified reviews have a major influence on younger adults when they take big financial decisions,”
“Banks, lenders and insurers that fail to offer trustworthy, easy-to-use review systems are sacrificing a huge commercial advantage among young adults, who are looking for mortgages and loans as they start out in life.”
Facebook Voted As Least Safe Platform For Brands
A study by AI company GumGum has found that Facebook is seen as the most dangerous social platform for brands, and LinkedIn is the safest.
Facebook received a score of -23, considerably worse than the next worse rated platform, Twitter, at -11. Why? Well, it appears the ‘fake news’ scandal has had a greater affect than many realised.
And the FAKE NEWS winners are…https://t.co/59G6x2f7fD
— Donald J. Trump (@realDonaldTrump) January 18, 2018
The research also examined what content was seen as the most ‘unsafe’ by brands, with hate speech (34 per cent), pornography (17 per cent), and violence (13 per cent) ranking highest. However, brands were more likely to encounter content related to disasters or tragedies (39 per cent), divisive political issues (39 per cent), and fake news (39 per cent).
For more news updates, guides and opinion pieces, take a look at a few more of our articles.