The Figaro Digital Digest: 20th October 2017

by Figaro Digital

This week the UK was swarmed with Saharan sand, scientists witnessed a collision between two neuron stars, and President Trump has said something controversial… again. But what is the latest from the digital marketing sector? Here are this week’s biggest stories:

UK Online Video Spend Overtakes Banner Ads

According to the Internet Advertising Bureau (IAB) and PwC, advertising spend on online video has overtaken that on banner ads for the first time in the UK.

The Digital Adspend Report reveals that advertisers spent £699 million on online ads in the first half of 2017. This is a 46 per cent year-on-year rise. Spend on banner ads fell 2 per cent to £685 million in this time, whereas video has become the fastest growing ad format, now representing 35 per cent of total display advertising spend.

Influencer Marketing Startup Proposes Cryptocurrency To Pay Influencers

This rise of influencers is no secret, however indaHash is revealing some of the issues these social stars encounter and is providing a possible solution.

Warsaw-based indaHash has plans to introduce its own cryptocurrency which would help speed up payments, avoid the need to use multiple banking systems and encourage followers.

This system will begin on a desktop dashboard where a brand can select a type of campaign it wants to run. This is then shown through the mobile app to influencers who meet set criteria and they can then submit campaign-related content for the brand’s approval.

This new currency will allow the brand to pay influencers around the world easier and more quickly.

Unlike the main coins, indaHash has also proposed ‘Me Coins’ which influencers can purchase and award to loyal followers for their engagement. These ‘Me Coins’ won’t have any currency value, but can be exchanged for something special from the influencer i.e. merchandise or a shout-out.

Twitter Proposes ‘Aggressive’ New Rules

Jack Dorsey, Twitter’s founder, announced earlier this week that the social network would be introducing ‘aggressive’ new rules to tackle “unwanted sexual advances, non-consensual nudity, hate symbols, violent groups, and tweets that glorify violence.”

These rules were then leaked in an email to Wired. It stated:

“If the account appears to be dedicated to posting non-consensual nudity, then we will suspend the entire account immediately,” and the definition of this is being expanded to include “upskirt imagery, ‘creep shots,’ and hidden camera content.”

The email also revealed that Twitter is ‘comfortable’ making decisions about removing tweets that glorify violence and will soon be updating its rules on declaring unwanted sexual advances on their app as ‘unacceptable’.

Facebook Purchases App Start-Up That Encourages Teens To Be Nice

Teenage years are a tough time in life, which only seems to be escalated by the magnitude social media has now taken over this age group’s lives. Facebook recognises this and has just bought a nine-week-old social app called TBH (to be honest), which aims to meet teenagers’ demands for more positive online interactions.

Facebook’s statement said:

“TBH and Facebook share a common goal of building community and enabling people to share in ways that bring us closer together.

“We’re impressed by the way TBHis doing this by using polling and messaging, and with Facebook’s resources TBH can continue to expand and build positive experiences.”

TBH has already been downloaded five million times and was bought for an undisclosed amount, however rumours state it was for less than $100million.


For more news updates, guides and opinion pieces, take a look at a few more of our articles.