Digital Marketing Summit 23 February 2017

Join us for our lucky dip talk (featuring Winston the watchdog) and have your queries answered by our team’s thought leaders. Plus, get a recap on our most popular topics and brand examples of 2016. We'll be covering: landing pages, email design, copy writing, mobile, metrics, deliverability, automation, subject lines, social media and data.

Rufus Leonard's proprietary Brand Experience Index shows how brands can accelerate business transformation.

How To Monetise Your Content Marketing Strategy - 8 Million Stories How Connected Is Your Online Marketing Activity? - atom42 Content Strategy For Awareness, Links And Traffic - Barracuda Digital How To Make The Most Of Your Data Without Losing Touch With Humanity - Chalk Global How The Shift To Mobile Is Changing Your Customers’ Buying Behaviour - Crafted Is Voice Search Really Something To Shout About? - Crafted Effective Email Automation - dotmailer Future-Proofing Your Brand And Building Stronger Relationships With Your Customers - IBM Segmentation & Data Discovery - Liberty Marketing Mobilising Your Business: Health Check - PocketApp Content Strategy For Awareness, Links And Traffic - Recipe Digital Transformation Survival Tactics for B2B - Rufus Leonard Think Content, Think SEO. Think SEO, Think Content: Achieving An Integrated Approach To Content And SEO Marketing - Spinnaker Effective Influencer Marketing and How To Get It Right - The Big Shot How Can You Achieve A Real ROI Through Google Adwords? - WebBox Digital How To Make The Most Of Your Data Without Losing Touch With Humanity - Yes & Pepper How To Create Award Winning… - Yes & Pepper

There has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it's getting harder than ever for companies to keep up. In this session, Jeremy will highlight the key marketing trends that really matter, and the 3 things that companies NEED do in order to future-proof their brands and build stronger relationships with their customers.

People around the globe are welcoming the likes of Alexa, Cortana, Siri and Google Assistant into their homes (and pockets) making them part of a routine that bakes natural voice search into their daily lives. Viewed by many as an interesting gimmick to amuse the kids and impress friends with, the new wave of voice activated p.a. software puts us a spoken command away from our favourite music, the latest news, today’s weather or an order from Amazon. But as businesses, what does the rise in voice search really mean? How does it affect on-site content strategy, SEO, mobile marketing and how do we adapt as marketers to improve conversion? Ian will discuss the rise and impact of voice search on the way we create successful digital strategy and provide advice on how to take full advantage of a shift in search behaviour as customers expect to get exactly what they ask for, wherever they are.

How To Monetise Your Content Marketing Strategy - 8 Million Stories How Connected Is Your Online Marketing Activity? - atom42 Content Strategy For Awareness, Links And Traffic - Barracuda Digital How To Make The Most Of Your Data Without Losing Touch With Humanity - Chalk Global How The Shift To Mobile Is Changing Your Customers’ Buying Behaviour - Crafted Is Voice Search Really Something To Shout About? - Crafted Effective Email Automation - dotmailer Future-Proofing Your Brand And Building Stronger Relationships With Your Customers - IBM Segmentation & Data Discovery - Liberty Marketing Mobilising Your Business: Health Check - PocketApp Content Strategy For Awareness, Links And Traffic - Recipe Digital Transformation Survival Tactics for B2B - Rufus Leonard Think Content, Think SEO. Think SEO, Think Content: Achieving An Integrated Approach To Content And SEO Marketing - Spinnaker Effective Influencer Marketing and How To Get It Right - The Big Shot How Can You Achieve A Real ROI Through Google Adwords? - WebBox Digital How To Make The Most Of Your Data Without Losing Touch With Humanity - Yes & Pepper How To Create Award Winning… - Yes & Pepper

By 2019 video will account for 80% of all internet web traffic. Are you geared up to roll out an effective video strategy? We will discuss the best approaches, including some useful tips and tools to help you create an effective video content plan for the next 12 months.

So much social video, so little time. The merits of using video across social platforms are well documented. But with an increasing video over supply never has it been more important to ensure viewability and shareability. Rich will examine these aims and will explain his take on the methods and wizardry to get your social video seen and shared.

In this talk, Andrew Atalla, the founder of atom42 (highest reviewed online marketing agency in the UK) will talk you through why and how to connect the dots between all your marketing initiatives, considering everything from PPC, SEO, Content, PR, CRO, Remarketing and even offline activity. He will cover the classic challenges businesses face in doing so, regardless of their in house vs agency set-up, and provide some practical guidance on how to bring interdependent, but often isolated activities together. Helpful to anyone working with in-house teams and/or agencies, this talk really highlights the important role played by a marketing department in bringing it all together, and ensuring the brand itself is not only considered in all activity, but is actively driving it.

Various tips and tools you can use to finely tune your advertising, eliminate wasted spend and attract those hard-to-reach personas.

Data offers so much insight on our consumers but we need to always remember we are dealing with real people in the real world buying real services or products. From practical tips on how to start attribution on a shoe-string to what annoys consumers, the session will be a look at how brands can make the most of their data without losing touch with humanity.

There is a huge focus on content marketing currently. It is pointless creating content if it is not going to deliver against a specific business objective. James will offer some practical tips on how to get your content working harder for you. Showcasing real world examples this session aims to discuss practical steps to both create content in a more efficient fashion and implement content marketing campaigns to deliver against specific KPI’s. The session will also look at ways to identify the right social influencers for your brand and how to harness the power of their audience for a content marketing initiative.