Digital Marketing Conference 20 July 2017Buy Tickets
TopicsAI Analytics Automation B2B Behavioural Targeting Consumer Behaviour Content Marketing Customer Experience Design & Build Digital Marketing Email Marketing Multi-Channel Marketing Omnichannel Optimisation Pay Per Click Personalisation Real-Time Bidding Search Social User Generated Content UX Video
There are no speakers for this track yet.
Registration and Networking Breakfast
CEO and Co-founder
WAYN (Part of lastminute.com Group)
Director of Digital Communications
Corporate Content? Keeping A 300 Year Old Company Innovating
During this session Alex will dive into how GSK rocketed to 5th place in the rankings of the world’s best corporate digital communicators. Whilst sharing his secrets for success, he will whizz through how to break down silos and effectively reshape your team; a view into the editorial process to tell the stories which matter most; the restless, insights driven process to evolve one of the best corporate websites in the world; as well as how GSK is using social data to influence the c-suite.
Director, European Marketing
Digital Metamorphosis: The Art Of Aligning People, Process & Product
We are customer centric! We work with data! We are digital! What do the buzzwords of marketing really mean for our business, and how do we go from words to action? Tess has been driving digital change management in the hospitality industry for the last five years, and will share her story, experience and advise on how to walk the talk in becoming the kind of company we say we want to become in the digital age.
AGENCY – Understanding Your Audience & Utilising Industry Innovation To Successfully Refresh Your Brand Image
CMO - eCommerce M&A Consultant
Growing Through Self-Disruption
When your core business is not growing any more, doing nothing is not an option. Therefore, Michel will take you through what the vision around business transformation looks like. As well as outline how the leading magazine publisher in the UK has taken up the challenge of creating growth whilst reducing costs, and has started exploring adjacent markets to invest in and conquer. The convergence of content and commerce will be part of that journey.
Digital COO & Head of Experience
The Internal Face Of Customer Centricity: Marketing’s Impact On The Strategic Agenda
Networking and Refreshment Break
Programmatic Operations Lead, EMEA
The Tipping Point For Programmatic And B2B
Bruna Gil explains why the time is now for programmatic and B2B marketers – and how the world’s largest professional publishing platform has been playing a central role in tapping into programmatic’s potential for B2B brands, addressing the industry’s most pressing concerns: ad fraud, viewability and brand safety.
Social Media Manager
Pret A Manger
Digital & CRM Director
L'Occitane en Provence
RETAIL ROUNDTABLE: How Can Retailers Drive More Value From Digital Marketing?
Led by our speaker but taking the form of open discussion, the roundtable gives you the opportunity to really engage with your peers on the issues that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your retail peers.
Global Head of Solutions
Machine Learning + AI Scaling True Personalisation
While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.
AGENCY - Pushing The Boundaries Of Your Paid Search & Paid Social Campaigns
Head of Digital Fundraising
How Oxfam Optimise And Innovate Their Digital Offer
Digital Revenue Manager
Programmatic Through The Eyes Of A Traditional Publisher
There’s no doubt about the potential afforded by the technical capability of programmatic marketing. However, the route to getting to spend from the advertiser to the publisher isn’t necessarily made any easier. This talk is a personal view of how to pick the right partners, avoid the wrong ones and ensure that publishers make money while marketers achieve ROI.
Founder & CEO
What Is The Point Of Your Content Marketing Strategy?
Content marketing is an essential part of today’s digital mix. Research by Contently recently found 73 per cent of marketers were doing more content than ever, yet 46 per cent say it’s ineffective or distinctly average in performance. Many companies are producing content for content’s sake. So how do you create content that will improve your rankings, engage with your prospects or get mass-media attention? Ian will share his experiences in PR and digital, along with agency insights that will help you keep your content marketing on track and delivering tangible results.
What Email Marketers Need To Know About A.I.
Everyone's talking about the future of AI... but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he'll go through real world use cases. You'll leave with a list of business challenges that AI can solve - today - and a checklist of how you can implement the solutions.
Head of Marketing
The End Of Traditional Marketing: The Age Of The “Entitled Consumer”
With increased choice and disruptive brands raising the bar of expectations constantly, many consumers are happy to simply cut ties with a brand following disappointment. Others proactively look to take advantage by deliberately abandoning their shopping carts in order to receive discounts. So, when consumers are dictating terms so thoroughly, how can marketers create meaningful engagement? What cultural and technological steps can we take to create a new marketing strategy that pleases the impossible to please? Christopher will uncover some insight from Selligent commissioned research with the CMO Club to show how leaders are dealing with the change.
Customer Success Manager
Driving Customer Brand Engagement: What Role Does Email Play?
Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.
14:40 - 15:10
Group Head of CRM
Figaro Digital 21s – Hold onto your seat and notebook as our speakers power through 21 slides against the clock; just 21 seconds per slide!
1. Uncovering The Story Behind Every Email Click - Robert Simons, Group Head Of CRM, Treatwell
2. Meeting The Challenge Of GDPR
3. Content Marketing: Value vs. Viral
14:40 - 15:10
Digital And Social Media Manager - Biscuits
Director of Strategy
Figaro Digital 21s –Hold onto your seat and notebook as our speakers power through 21 slides against the clock; just 21 seconds per slide !
1. Driving Relevancy At Scale: Big Brands Can Be Innovative - Pollyanna Ward,Digital and Social Media Manager (Biscuits), Mondelēz International
2. Paid Search, Paid Social and Video in your customer lifecycle. Do's and Don'ts - Luca Senatore, Director of Strategy, Genie Goals
3. Accurate Attribution: How Do You Really Measure Up?
Networking and Refreshment Break
FOUNDERS PANEL - Striking Gold With The Latest Innovations, Trends And Digital Marketing Strategies
Head of Brand and Digital Strategy
CHARITY PANEL - Disrupting Digital: How Are Not-For-Profit Organisations Creatively Overcoming Tightening Marketing Budgets
Social Media Manager
Digging Deeper: Deciphering Customer Insight To Effectively Nurture Diverse Audiences
New Scientist, the world’s biggest science weekly, is 60 years old. In that time, our understanding of the world around us has changed enormously – as has the media industry itself. During this session, Ben will explain how audience segmentation has led to improved focus on their core product, as well as the ability to launch ambitious new products.
UK Managing Director
Breaking Down The Walls Of Traditional Retail
Launching in 2010 with a ‘Try, Learn, Buy’ model, Birchbox has been attracting brands and subscribers who connect instantly with their content-driven discovery experience and seamless path to purchase online. Birchbox’s dramatically different approach to targeting under-served beauty consumers – the Beauty Majority – means they are uniquely able to reach this less engaged costumer by giving her a more relevant, efficient and approachable experience. During this session Savannah will dive into this approach to share tangible learnings for driving rapid growth.
How To Create An Excellent Experience For The End-user & Client
KEYNOTE - Uncovering The Biggest Technological Opportunities Facing The Digital Marketing Industry
17:40 - 19:00
Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks