Digital Marketing Conference 20 July 2017
TopicsAI Analytics Automation B2B Behavioural Targeting Consumer Behaviour Content Marketing Customer Experience Design & Build Digital Marketing Email Marketing Multi-Channel Marketing Omnichannel Optimisation Pay Per Click Personalisation Real-Time Bidding Search Social User Generated Content UX Video
There are no speakers for this track yet.
Registration and networking breakfast
CEO and Co-founder
WAYN (Part of lastminute.com Group)
Director of Digital Communications
Corporate Content? Keeping A 300 Year Old Company Innovating
During this session Alex will dive into how GSK rocketed to 5th place in the rankings of the world’s best corporate digital communicators. Whilst sharing his secrets for success, he will whizz through how to break down silos and effectively reshape your team; a view into the editorial process to tell the stories which matter most; the restless, insights-driven process to evolve one of the best corporate websites in the world; as well as how GSK is using social data to influence the c-suite.
Director, European Marketing
Digital Metamorphosis: The Art Of Aligning People, Process & Product
We are customer centric! We work with data! We are digital! What do the buzzwords of marketing really mean for our business, and how do we go from words to action? Tess has been driving digital change management in the hospitality industry for the last five years, and will share her story, experience and advise on how to walk the talk in becoming the kind of company we say we want to become in the digital age.
Chief Strategy Officer
Why You’re Probably Doing Digital Transformation Wrong
With new, disruptive start-up brands appearing on the digital scene with impressive regularity, marketers have been discussing the routes and challenges of digital transformation with increasing urgency. But where to start? During this session Laurence will outline 5 ways brands can humanise their digital transformation.
IBM Watson Marketing
The World’s Greatest Marketer
Beyond the hype, what does the role of the super intelligent marketer really look like? And where will the battle between man and machine end up? Just because many marketing tasks can be automated doesn’t mean that they should; so where can AI help and which marketing disciplines will become totally redundant? And when? In his presentation Jeremy will be using IBM Watson, the world’s most powerful marketing AI, to host a live demonstration of the capabilities of Watson, leaving you to decide what the world’s greatest marketer really looks like.
CMO - eCommerce M&A Consultant
Growing Through Self-Disruption
When your core business is not growing any more, doing nothing is not an option. Therefore, Michel will take you through what the vision around business transformation looks like. As well as outline how the leading magazine publisher in the UK has taken up the challenge of creating growth whilst reducing costs, and has started exploring adjacent markets to invest in and conquer. The convergence of content and commerce will be part of that journey.
Director Of Marketing
Building An Iconic Brand: League 1 To Premier League Ready
In this session Kurt will share lessons from the ambitious project that sought to establish a brand for Brentford FC, a club that not just achieved promotion from League 1 to the Championship but found itself facing the daunting prospect of promotion to the Premier League in that first season. After 2 years of careful consideration, planning and consolidation, Brentford went live with their new crest and a new website – the end of a project that was all about getting Premier League ready and enabling Brentford FC to claim its place as London’s Local Club.
Networking and refreshment break
Programmatic Operations Lead, EMEA
The Tipping Point For Programmatic And B2B
Bruna Gil explains why the time is now for programmatic and B2B marketers – and how the world’s largest professional publishing platform has been playing a central role in tapping into programmatic’s potential for B2B brands, and addressing the industry’s most pressing concerns: ad fraud, viewability and brand safety.
Social Media Manager
Building Trust And Confidence: AI Marketing Readiness In Retail And E-Commerce
The gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leadership teams to adopt such technology is closing. Brands that wish to realize the significant benefits of this important area and differentiate themselves must clearly understand this gap, and then create their own AIM roadmap to compete in today’s crowded business landscape.
Are you ready for AI? Join the presentation and find out more about Forrester`s most recent AI readiness study.
How To Compete And Win In Today’s Complex Marketing Landscape
Understanding the context within which your brand operates, and the behavior of your customers, is vital to success today. How does our customer-led planning framework shape marketing strategy, define focus, and identify opportunities to transform established marketing practices into modern, successful initiatives?
Founder and Creative Director
Making Branded Content People Will Actually Care About
With 4.6 billion pieces of content produced daily - by consumers, brands, and everyone in between - it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael will explore the three fundamental points of interactive content and what engages users online that so many brands miss.
CEO & Co-founder
Using Word Of Mouth And Trust Marketing To Build Brand Engagement
Discover why trust and relevance are essential to building a brand. During this session, Andy will unearth the trust marketing techniques of brands like Uber and Airbnb. Plus share case studies of brands who’ve used word of mouth to build brand engagement. You’re guaranteed to get practical tips and ideas you can take back to your own business.
Social Media Manager
Pret A Manger
Digital Revenue Manager
Programmatic Through The Eyes Of A Traditional Publisher
There’s no doubt about the potential afforded by the technical capability of programmatic marketing. However, the route to getting to spend from the advertiser to the publisher isn’t necessarily made any easier. This talk is a personal view of how to pick the right partners, avoid the wrong ones and ensure that publishers make money while marketers achieve ROI.
Head of Media and Online Relations
The Formula Behind Viral Marketing
Learn how the science behind viral epidemics can influence the way you plan and execute your own viral marketing campaigns. Dan will provide a guide to identifying catalyst publications that will maximise your reach, using a data study from LinkLab, Search Laboratory’s in-house relationship management tool, which holds over 100,000 sites that his team have contacted. He will also present practical case studies of previous viral PR and content campaigns, with actionable takeaways that you can implement to maximise your own success.
What Email Marketers Need To Know About A.I.
Everyone's talking about the future of AI... but no one seems to talk about how you can use AI right now. In this presentation, Phrasee CEO Parry Malm will debunk all the apocalyptic (and unrealistic) chatter about AI, and tell you what it actually is. Then, he'll go through real world use cases. You'll leave with a list of business challenges that AI can solve - today - and a checklist of how you can implement the solutions.
Head of Marketing
The End Of Traditional Marketing: The Age Of The “Entitled Consumer”
With increased choice and disruptive brands raising the bar of expectations constantly, many consumers are happy to simply cut ties with a brand following disappointment. Others proactively look to take advantage by deliberately abandoning their shopping carts in order to receive discounts. So, when consumers are dictating terms so thoroughly, how can marketers create meaningful engagement? What cultural and technological steps can we take to create a new marketing strategy that pleases the impossible to please? Christopher will uncover some insight from Selligent commissioned research with the CMO Club to show how leaders are dealing with the change.
14:20 - 14:45
Group Head of CRM
Director & Head of Content
Digital And Social Media Manager - Biscuits
Director of Strategy
Figaro Digital 21s – Hold onto your seat and notebook as our speakers power through 21 slides against the clock; just 21 seconds per slide!
1. Uncovering The Story Behind Every Email Click - Robert Simons, Group Head Of CRM, Treatwell
2. How To Get The Whole Story Behind User Intent - Monica Karpinski, Director & Head of Content, Curated Digital
3. Driving Relevancy At Scale: Big Brands Can Be Innovative - Pollyanna Ward, Digital and Social Media Manager (Biscuits), Mondelēz International
4. Paid Search In Your Customer Lifecycle - Luca Senatore, Director of Strategy, Genie Goals
Customer Success Manager
Driving Customer Brand Engagement: What Role Does Email Play?
Learn how implementing email strategies focussed on customer-centric dynamic content can deliver long-term impact. Examples from Naked Wines, Fenwick and Serious Sport will arm you with the right tools and ideas to deliver hyper-personalised, time sensitive and on-brand communications.
Networking and refreshment break
FOUNDERS' PANEL - Striking Gold With The Latest Innovations, Trends And Digital Marketing Strategies
Head of Brand and Digital Strategy
Head of Digital & Content
CHARITY PANEL - Disrupting Digital: How Are Not-For-Profit Organisations Creatively Overcoming Tightening Marketing Budgets
Head of Digital Strategy & Transformation
Become A Knowledge Authority With Insight Driven Content
This presentation will take a look at how a content strategy was implemented through a 6 stage framework with examples and takeaways to consider for other organisations and also a look at how the Met Office looks to make aware the opportunities of digital communications across the organisation through the creation of a digital academy.
Product Owner, Data Science and Personalisation
From Customer-Centric To Purpose-Centric: Experiments From The Edge Of Organisational Transformation
What does the next stage of organisational transformation look like? To understand where we’re heading, we’ll review how organisations have evolved over the past 10,000 years, from early tribes to today’s most progressive companies. Ian will then share the results of 15 months of experimentation with evolutionary management, distinguishing powerful practices you can implement today.
UK Managing Director
Breaking Down The Walls Of Traditional Retail
Launching in 2010 with a ‘Try, Learn, Buy’ model, Birchbox has been attracting brands and subscribers who connect instantly with their content-driven discovery experience and seamless path to purchase online. Birchbox’s dramatically different approach to targeting under-served beauty consumers – the Beauty Majority – means they are uniquely able to reach this less engaged consumer by giving her a more relevant, efficient and approachable experience. During this session Savannah will dive into this approach to share tangible learnings for driving rapid growth.
Chief Marketing Officer
Are You A Cat Person Or A Dog Person? Welcome To A World Where Pets Power Personalisations Across The Whole User Journey
TrustedHousesitters is the world’s largest house and pet sitting site. It’s great to be number one, but tricky when you are having to educate a market while also converting them. The Brighton-based sharing economy start-up is at the beginning of a process to make the site experience work better for every visitor, from the first touch to the retention at the end of the member journey. Jess Stephens, CMO at TrustedHousesitters will talk about recent wins and future plans and will share insights about the brand including what happens when Mr Sulu from Star Trek shares your story with 10 million followers.
What's Driving The Future And What Can You Do About It?
Tom will explore the underlying driving forces that influence the technology that we all use every day and share his thoughts on where they'll take us in the future. He'll outline the pressures that the industry will face and possible ways to rise to them.
Networking Drinks Reception – Whether kicking back with your existing contacts or reflecting on the days learnings whilst making some new ones, come join us for drinks