Brand building vs demand generation: A strategic balance

View speaker's profile

Speaker

Lynzi Ashworth, Marketing Director at Aon

Event:Digital Marketing Summit – 1 Feb 2024 - 01 February, 2024

Related videos

Content Management, Paid Social • 11/12/24

Using organic content to drive paid social strategy & unlock the next level of brand performance

By Justin Thomas, Managing Director at CRKLR

AI, Behavioural Targeting • 11/12/24

Fuel Google’s AI algorithms for optimal performance

By Jose De Carvalho, Head of Paid Search for More2 & TRGT at More2

Campaign Management, Consumer Behaviour • 11/12/24

Battle for attention: Unlocking consumer behaviour in paid ads

By Simran Harichand, Paid Media Consultant at Hallam