Article
Social, Social Media • November 22, 2017
...Engagement Statistics There have been numerous studies into the effectiveness of social media. Heck! We’ve discussed many in our articles. But the latest figures on advertising on Instagram are quite...
Article
AI, Automation • April 17, 2018
...at the Rio Olympics. The Washington Post reported on 300 events using Heliograf, their in-house AI software. These robot-generated articles were published alongside ones written by humans, and crucially, no-one...
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Digital Marketing, Social Media • May 23, 2018
...time, there was an explosion of online articles offering advice on how to navigate the algorithm change, as publishers looked for guidance on how to adapt their content for the...
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Customer Experience, Digital Marketing • July 13, 2018
...traffic via inbound links, it can also help cement your brand identity. But many SMEs find that their carefully crafted articles get little to no attention. With competition for readership...
Article
AI, Content Marketing • August 17, 2018
...errors” than its human competitor. It’s an undeniably quick system and one that can find popular articles before analysing and replicating their style. Artificial Intelligence could create a world that...
Article
• June 3, 2019...the ad agency’s associated accounts. Leo Burnett’s method was to simply spam articles with The North Face images – how genius… Wikipedia was less than impressed, dressing down the brand...
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Digital Marketing, Influencer Marketing • September 24, 2019
...influencer marketing, then be sure to check out our digital marketing articles. Figaro Digital regularly publishes articles, videos, and organises events to keep people like you ahead of the curve....
Article
Digital Marketing • November 19, 2019
...latest trends, then be sure to check out our digital marketing articles. Figaro Digital regularly publishes articles, videos, and organises events to keep people like you ahead of the curve....
Article
Apps, Brand Management • February 26, 2020
...valuable position posed to customers.” JE: “We give our customer something before they subscribe, so we have registered users who get three free articles per month. We can engage people...
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Consumer Behaviour, Customer Experience • November 3, 2020
...create a desirable product, you need to do user research in every step of the development to find out about user needs and emotions. (Source: https://www.nngroup.com/articles/ux-research-cheat-sheet/) The agencies of the...
