Article
Beauty, Behavioural Targeting • April 21, 2020
...By comparing these numbers with the same time last year, they’ve gained powerful insights into the impact of COVID-19 on business. We’ve all read the news on how the virus...
Event
23 May, 2024
The Ecommerce industry has experienced a rollercoaster of emotions over the last couple of years. Having boomed throughout the pandemic, how can marketers in this sector sustain and improve sales...
Article
AI, Behavioural Targeting • January 5, 2022
...Strategy at Mapp Digital, explores how you can start leveraging customer understanding and insights to fuel customer experience strategies. He also explores what exceptional customer service actually means, using research...
Person
...into account management and, more recently, business development. Sean has been involved in large web projects for household names and brings a wealth of experience and insights to digital projects....
Article
CRM, Digital Marketing • June 10, 2020
...choosing a reliable, reputable, and flexible SaaS CRM system, you’ll ensure convenient access to your critical information and business insights for all of your employees, no matter where they are....
Article
Digital Marketing, Technology/Software • June 16, 2020
...pointing the finger at each other. By bringing IT into the fold long before a decision is made, IT can provide a valuable range of insights, from how solutions interoperate...
Article
AI, Automation • June 16, 2020
...on an insight-led customer engagement platform that will ensure your digital marketing activities are fueled by insights rather than gut feeling. These tactics are provided from Mapp’s Digital Marketing Playbook,...
Article
B2B, Brand Management • June 22, 2020
...the pandemic, social is the way forward. According to data insights company Kantar, social media engagement has increased by 61 per cent over normal usage since COVID-19 broke out. With...
Article
...for a while). Rather, as Salesforce’s study suggests, marketers must deliver “messages and offers that resonate with an individual’s unique needs and expectations.” In order to gain the deep insights...
Article
Analytics, Behavioural Targeting • July 8, 2020
...Data has become even more fundamental a resource for marketers than before, as it is a valuable source of customer insights. The lockdown was accompanied by a strengthening of digital...
