Article
Behavioural Targeting, Consumer Behaviour • January 7, 2022
...better manage data and gain insights. Yet many businesses are still failing to use the technology properly to unlock its true value, with only 47 per cent of CMOs having...
Video
Email Marketing, Personalisation
...sharing insights into: – The key differences between a brand-initiated and customer-driven marketing approach – The components of a powerful customer-driven campaign – The simplification of complex data, interactions, context...
Article
Digital Marketing, Email Marketing • January 15, 2019
...platform that will become a strong business partner. The Email Marketing Vendor Satisfaction Report has more statistics and insights that reflect the state of play with technology vendors and the...
Article
Digital Marketing • February 5, 2019
...organisations understand their competitive landscape and overcome challenges with Strategic Insights. In her presentation at the Summit Lorna Gill, Marketing Manager at Adthena, showcased how major brands Carphone Warehouse and...
Article
CRM • February 13, 2019
...to safely keep all your insights in a consumer data platform (CDP) as the key to consumer-first marketing that keeps the fire burning. And may we suggest loyalty programs for...
Article
...drawing insights from these platforms can be complex, particularly for senior executives who aren’t involved in running these campaigns on a day-to-day basis. Setting them up can also involve significant...
Company
...experimenting, to help brands connect to their customers through digital experiences. Our solutions are powered by research and insights, realised in stunning design, and optimised for user experience. Some of...
Article
...allow you to track how your content is performing in the SERPs, offering full reports regarding position and traffic. The tools include: Index Coverage – This tool offers insights into...
Event
06 Sep, 2016
...and drink world to inspire the industry with their insights and lessons learnt. Join other senior industry marketers at this inaugural event to: Explore the latest developments in digital marketing...
Article
SEO • July 16, 2019
...old Google Search Console (previously Webmaster Tools) when it comes to taking a closer look at traffic insights. From the main dashboard, you get a top-level view of clicks, impressions,...
