Article
Digital Marketing • February 16, 2018
...story format. AMP stories will help publishers engage readers better on mobiles by encouraging the use of mobile-friendly elements in articles, such as videos and images. Expect to tap through...
Article
Analytics, Apps • March 9, 2018
...Facebook is fine-tuning the way users consume news articles on its platform. Starting from 5 March, it will be giving 50 additional publishers from around the world access to its...
Article
Search, SEO • November 14, 2018
...should look at cataloguing, updating and improving old blogs and articles on your site. Whilst this may seem like a daunting task if you have a huge backlog of old...
Article
Digital Marketing • December 21, 2018
...fee, and will be notified of stories immediately via the Facebook page, as well as unlocking articles stuck behind paywalls. These notifications can come through Facebook Messenger, which boosts engagements....
Case Study
Content Management, Digital Marketing
...initial testing, found that the Debrief Girl thrives on choice, preferring to be directed to a list of relevant articles (tag pages), rather than being taken to the article we...
Case Study
...to the latest Prospect writing, a free e-book containing some of Prospect’s best articles and access to seven articles of the user’s choice on the website. The first email in...
Press Release
...short articles and longform content, reconstruction of the navigation and information architecture was crucial, to make content simple for the user to find. To achieve this, Ridgeway suggested a category...
Article
...unless it is mined for insights. Many businesses are so caught up in gathering as much data as possible that they are forgetting to mine the data they currently possess....
Article
Analytics, Behavioural Targeting • March 15, 2016
Extracting Meaning & Sentiment from Textual Data Words Worth: Extracting Meaning and Sentiment from Textual Data Through the analysis of textual data you can gain real insights into customer perceptions...
Article
Automation, Customer Experience • May 6, 2021
...professionals have missed the opportunity to create insights-based strategies and are only beginning to understand the impact now. Customer insights are the base for all improvements. As long as you...
