Article
Analytics, Behavioural Targeting • January 18, 2017
...media information from more than 6 million volunteers worldwide – the API benefits from data and methods that have been proven in more than 45 peer-reviewed scientific articles in the...
Article
SEO • January 20, 2017
...in other articles. With this monumental innovation, authority became the currency of SEO. Once again, webmasters sought to cut corners and manipulate the system. The early noughties witnessed the eruption...
Article
Digital Marketing, Educational & Vocational • February 7, 2017
...new opportunity across the digital board, including within digital marketing. So if you think you may want to get in on the action, why don’t you? There are many articles...
Article
Content Management, Engagement • February 24, 2017
...and distribution channels ranging from Facebook Instant Articles and Medium, to Apple News, Facebook Live, and Amazon Fire TV. Tip#3: Structure Your Content Build components, not templates, advises The Economist’s...
Article
Digital Marketing, Social Media • March 22, 2017
...of pens. In taking a feminist stance against a gendered product Innocent Smoothie obtained thousands of likes and shares across social media, becoming the subject of various online articles. The...
Article
Analytics, Content Marketing • May 24, 2017
...throwing the baby out with the bathwater. Good quality content need not become bad with age, and there are ways to refresh and reuse those articles and blogs that have...
Article
Content Marketing, Recruitment • June 30, 2017
...in its recent crackdown on ‘fake news’, particularly targeting sensationalist clickbait headlines and inaccurate articles. This is all well and good in theory, but we all know the reasons people...
Article
Content Management, Content Marketing • June 20, 2017
...our hotels – we are now focussing on adding value to people way before they’re considering where to stay, by providing long-form articles about the destinations where we have properties.”...
Article
Content Management, Content Marketing • June 21, 2017
...value to the customer journey. “We have a microsite within LV.com which is called @heart, where we upload relevant content that we think people would want to share. These articles,...
Article
Design & Build, SEO • July 17, 2017
...you’re also likely to have some articles which get very little traction at all. Delve into your blog analytics and review current performance, and you may find it worth migrating...
