Article
Analytics, CRM • March 9, 2022
...including email lists, contact numbers, behavioural insights, preferences, and geographical information. If this wealth of customer-centric insights is no longer relevant, you will fail to meet the needs of your...
Article
Digital Marketing • October 6, 2017
...though the majority (70 per cent) still struggle to act on insights. Despite this, it found 81 per cent are now tracking customer journeys. When asked about their motivations of...
Article
AI, Analytics • April 28, 2021
...insights become more important than ever. For 54 per cent of respondents, the lack of customer insights is by far the biggest challenge when it comes to enabling better brand...
Article
AI, Analytics • September 27, 2021
...insights – ones that can be seamlessly used for digital marketing. Such insights enable a holistic understanding of the customer across all channels and help to optimise and further develop...
Article
Customer Experience, Data • September 27, 2022
...capturing the data associated with interactions, we could take insights from this and use this to inform targeted campaigns or understand the topics of interest linked with buying behaviours to...
Case Study
...personalisation at scale via digital channels, through providing individualised content to users. Who are Idio? Founded in 2006, Idio is a leading provider of content analytics, aggregation, and customer insights...
Article
Digital Marketing • March 23, 2018
...We will learn from this experience to secure our platform further and make our community safer for everyone going forward.” Study Finds Almost Half Of Marketers Don’t Share Insights With...
Article
Data, Digital Marketing • May 19, 2020
...proven itself to be a valuable resource. By making use of data platforms, brands can leverage trusted data partnerships to gather new insights about their customer base – insights that...
Article
Analytics, Apps • January 6, 2021
...show more sales data with its Sales Insights LinkedIn is set to release several new tools to help businesses better understand their customers. The tools are known as “Sales Insights”,...
Article
...to avoid being penalised with the search engine. Google had noticed that sites were writing articles which linked to suppliers and were receiving free products as an incentive for publishing...
