Article
Consumer Behaviour, Digital Marketing • July 9, 2020
...COVID-19. Shopper insights: key solutions It examines shopper insights and suggests some key solutions to the unprecedented issues that now exist in a customer engagement landscape transformed by the pandemic....
Case Study
Affiliate Marketing, Analytics
...data. An increase in Wi-Fi usage presented an opportunity for Crimtan, a UK-based global advertising technology company, to provide more precise geographic location insights that would enhance campaign performance. “We...
Case Study
For a sales team to maintain an optimum level of productivity and drive more revenue, planning is essential. In the digital age, tools and insights exist to streamline sales strategies...
Case Study
Behavioural Targeting, Consumer Behaviour
...insights, and inform both messaging and remarketing channels to deliver hyper-personalised and relevant content and offers. Use the preference insights and purchase motivations collected to personalise each customer’s experience with...
Article
Data • July 13, 2016
With such a saturated marketing industry, strategy and data driven insights are more important than ever. From using analytics to influence your future content to real-time data dictating social behaviour,...
Article
Digital Marketing • November 3, 2017
...to real time data collected within 28 days of someone viewing or engaging with an ad allowing analysis and basic measurement insights. Instagram Stories Are Getting More Obvious The photo...
Article
Digital Marketing • November 24, 2017
...on page Google AdWords Reveals Black Friday Insights According to Google, holiday shoppers are doing more research before buying than ever before and mobile ‘idea’ searches have increased by 55...
Article
• November 4, 2019...website. Articles, videos, photography, calculators, games, and graphics – there is a wide range of content formats you can choose from to inform, surprise, entertain, or educate visitors. When planned...
Article
Campaign Management, Chatbot • April 9, 2020
...continue learning and developing their skills. The Zoom team has created a special learning centre with useful articles and guides to help companies use Zoom for remote work. The learning...
Article
Content Marketing, Digital Marketing • October 1, 2020
...a preference. In recent insights, Facebook revealed captioned ads score 48 per cent higher in relevance to viewers, and lead to a 42 per cent higher purchase intent in lab...
