Person
Adam Davey
Adam is a delivery focussed technologist with over 18 years worth of industry experience. He is a multi-disciplinary expert with a deep understanding of back and front end technology stacks,...
435 search results for "Technology"
Article
Attribution Modelling, D2C • July 13, 2021
A New Dawn for D2C Marketing: Signal, Strategy, and Attribution
...growing for D2C brands. Facebook versus Apple war, the death of third-party cookies, and EU/California privacy laws. A three-decade journey fuelled by technology, and the ubiquitous power and reach of...
Article
• October 29, 2019Figaro Digital Marketing Summit Roundup: 24 October 2019 (Part One)
...and follow the links to their full presentations. How to Avoid Treating Machine Learning as a Black Box Neill Horie, Associate Director – Technology Strategy at Edit, talked about machine...
Event
25 Jan, 2018
Digital Marketing Summit 25 January 2018
...current and future trends across the digital marketing industry. How does it work? Through a careful pre-selection process, Figaro Digital matches delegates with the digital agencies and technology companies who...
Case Study
Customer Journey Mapping, Mobile
PegasusLife
...the client to try ideas out, explore different approaches and then refine the prototype to find the best route for the target audiences before build. Technology We used the Episerver...
Article
Content Marketing, CRM • February 25, 2021
How to Get the Most from Your Sales Leads and Opportunities
...is a glaring issue for sales departments across industries, and weighted forecasting is a viable productivity-boosting solution. Embrace digital technology To bring all of the above elements together and optimise...
Press Release
Mention Me Announces Senior Hires And International Expansion
Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The...
Article
Data, Digital Marketing • May 20, 2019
Private: The Dying Art Of Responsible Marketing
...real threat. Despite the latter predominantly targeting human rights lawyers and researchers, the fact that this form of sophisticated technology and infrastructure are now proven to exist elevates our theoretical...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
...years for reasons ranging from changes in buying behaviours and technology to the impact of COVID-19.The findings are intriguing – and we wanted to share some of them with you....
Article
Mobile, Social Media • March 20, 2015
The Constantly Connected Consumer: Selling to Mobile-Savvy Millennials
...millennials, who have grown up with Gameboys, PlayStations and iPods and moved on to smart devices and wearable technology, this figure is even higher. Smartphones and tablet devices play a...