Case Study
Affiliate Marketing, Analytics
...data. An increase in Wi-Fi usage presented an opportunity for Crimtan, a UK-based global advertising technology company, to provide more precise geographic location insights that would enhance campaign performance. “We...
Article
...for a wide range of business-related activities. But, the world has change a lot since then. Mobile Technology In the 90’s, home computers were unusual, and laptops were only for...
Article
AI, Content Marketing • August 17, 2018
...human content marketer requires. Automated job roles can simply make life a lot easier for employers. NO Technology Is Never Perfect Much like humans, technology does make mistakes. It isn’t...
Article
AI, Digital Marketing • April 1, 2019
On Thursday 28 March 2019, we were joined by digital marketers from the brands, digital marketing agencies, and technology providers at the forefront of the travel and leisure sector for...
Case Study
Analytics, Behavioural Targeting
...already enabled three Crimtan clients to improve advertising efficiency: Tourism website Crimtan’s analytical tool, Architect™, utilised Digital Element’s geolocation technology to evaluate visitors to a local tourism website. While visitor...
Article
CRM, Digital Marketing • October 11, 2021
...CRM vendor Workbooks, explains, it isn’t the technology that delivers success – success can only be achieved if companies set clear business outcomes at the point of purchase. Pressure to...
Article
Content Marketing, Email Marketing • November 3, 2015
...platforms and technology. Working with data analysts and SEOs will help PRs work smarter. Our Story: Enriching the Customers’ Journey & Increasing their Lifetime Value Laura Creamer – Relationship Manager,...
Article
Affiliate Marketing, Analytics • January 12, 2017
...Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with...
Article
Mobile, Mobile Apps • November 11, 2015
...technology – that has changed most over this period. “To understand the value of mobile, we must first understand the customer journey en route to action.” Having a robust mobile...
Article
Digital Marketing, Educational & Vocational • April 19, 2021
...use basic digital platforms. 4. Be flexible Nothing will stay the same in the world of technology. Embracing technology is the key to success when working in the digital sector....
