Article
The second instalment of our Roundup includes presentations from Day Two of our Digital Marketing Summit, focusing on digital channels such as video marketing, translation, localisation, lead generation, mobile apps,...
Article
Content Marketing, Digital Marketing • October 1, 2020
...chefs through a $2 million scholarship fund. Next ramps up marketing spend following lockdown hiatus By pausing its marketing spend during lockdown, Next made a £21 million saving. As well...
Article
Digital Marketing, Ecommerce • February 10, 2020
...is just that: loyalty. Committed customers drive repeat purchases and profit for your brand. You may be seeing engagement through your marketing channels and loyalty programme, but if it’s not...
Article
Mobile, Usability • June 10, 2013
...a technology perspective, what this equates to is building and maintaining one website with content optimised for multiple devices based on the viewport size. Whilst it is possible to hide...
Article
Affiliate Marketing, Mobile • June 10, 2013
...good at multi-tasking and can quite easily watch TV, chat on whatsapp with our friends and shop on our tablets for the latest pair of noise cancelling headphones. That’s why...
Company
...host of integrated digital marketing services, including Digital PR, Creative Content, Social Media, PPC and SEO, all of which aim to influence brand perception and increase conversions. We offer these...
Case Study
Content Management, Design & Build
The Challenge Bayer Healthcare wanted to develop an international, multilingual website for women and healthcare professionals. Bayer’s objective was to produce a comprehensive and educational resource for women, to enable...
Company
...grow. Our people are some of the best in the business, and most are bilingual or multilingual. We’ve got people from 16 countries, speaking 23 languages and dialects. We’re one...
Article
Behavioural Targeting, Ecommerce • November 4, 2013
Hugh Kimber, UK Sales Director at Webtrends, outlines the common causes of shopping basket abandonment and explains how email remarketing can be used to win back customers who discard their...
Article
Business, Usability • March 13, 2012
...available within most incumbent analytics solutions, and the sample size is proportionate to the volume of traffic received by your websites. Furthermore, correctly designing and implementing A:B and multivariate tests...
