Case Study
Direct Wines
...and engaging way. They partnered with Adestra to help drive revenue and give customers a great experience across multiple channels. However, they did not want to cannibalise their December sales,...
894 search results for "Multi-Channel Marketing"
Article
Taking Time To Make Stories
...drive their social campaigns and audience engagement. It’s In The Name! The thing about social media is it’s social. It’s a fix all marketing tool for broadcasting deals to people...
Case Study
Design & Build, Email Marketing
The Million Pound Drop
Pancentric Digital worked with Channel 4 to design and develop a scalable online game to complement and enhance their show ‘The Million Pound Drop’ The challenge Channel 4 wanted a...
Article
Customer Journey Mapping, CX • December 18, 2018
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
...group most likely to be involved in these journey-mapping initiatives was marketing. The problem is that marketers use the same term to mean something very different. In most marketing departments,...
Press Release
Summer Update: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push
...or download an app. As Web Push is one of the most cost-effective marketing channels, the feature also complements cross-channel marketing strategies, such as upselling or to reactivate shopping cart...
Case Study
Bord Bia: Irish Beef
...increase this awareness and quality reputation through digital channels, with the aim to drive consumer awareness and trial. The Strategy Through social listening and primary foodie research we know that...
Article
Digital Marketing, Ecommerce • May 19, 2020
Adapting Your Retail PPC Strategy in Response to COVID-19
...of Jaywing‘s key recommendations for adjusting your PPC strategy in a time of crisis. Pause omnichannel marketing strategies With all non-essential businesses being forcibly closed, retailers with a store presence...
Press Release
Selligent Appoints Former Adobe and Epsilon Leader as VP of Agency Partnerships
Thirty-five-year industry veteran Dean Brown to oversee channel partner growth in North America. Selligent, the intelligent omnichannel cloud technology company, today (21 August 2020) announced that Dean Brown has joined...
Article
Charities, Digital Marketing • May 19, 2014
Q&A: Howard Scott, Head of Digital at the National Trust
...of social stats with our other analytics platforms. We see social not just as one of the channels we work in, but as a keychannel. It plays a huge role....
Article
Behavioural Targeting, Consumer Behaviour • September 30, 2021
The Top RFP Questions to Ask Your Martech Vendor
...Organization Survey reported that their organisation had an intermediate maturity level or below. While marketing maturity is relatively low across many organisations, 80 per cent of marketing leaders surveyed in...