Case Study
Know Your Football
...understand more of their problems and help think up solutions.” Tony Collard, Director, Ethos/Walters (Product Sponsor) Marketing KYF supports existing marketing efforts, as well as creating a complete new channel...
894 search results for "Multi-Channel Marketing"
Article
Digital Marketing, Drink • March 24, 2011
Appetite For Digital: The Emerging Potential For Grocery Brands
...be those that are delivering content relevant to the mobile channel. Apps which deliver updated recipe ideas, social media channels which provide recommendations and ideas easily accessible when on the...
Case Study
Michelle Bridges’ 12 Week Body Transformation
...products behind the paywall—like workout videos, explainer videos, and mindset chats with Mish. But the real growth area in video for us is in marketing and social media channels. Video...
Article
Analytics, Brand Management • March 21, 2017
“Meet The World”: Q&A With Cathy Thomson, Global Head CRM & Customer Insight, Hostelworld
...company have continued to grow, and have won Best International Campaign of the Year and Best Use of Video at the 2017 Travel Marketing Awards for their digital marketing campaigns....
Case Study
The Met Office
Webtrends explain how the Met Office uses its analytics platform to enhance visitor experience across web, mobile and social channels The Met Office optimises its content marketing strategy and provides...
Article
CRM, Mobile • November 2, 2012
In-depth: Kristian Lorenzon, Social Media Manager at O2
Kristian Lorenzon, Social Media Manager at O2, will be among the speakers at the Figaro Digital Marketing Conference in London on 29 November. He tells us about the perennial importance...
Article
Email Marketing, GDPR • November 28, 2022
The depreciation of third-party data: what’s next for marketers?
...therefore make their overall experience better, richer and, most importantly, driven by them. By the end of 2024, the tracking cookies we use within our current marketing routines will be...
Article
Digital Marketing • June 29, 2018
The Figaro Digital Digest: 29th June 2018
...helps them get results without any heavy lifting.” YouTube Announces Channel Membership Paid Subscription Option This week YouTube announced it would be rolling out a ‘channel membership’ paid subscription scheme...
Article
Customer Experience, Digital Marketing • October 24, 2017
Handling A Social Media Crisis: What Have We Learned?
...media crisis. Monitor Online Conversations, Listen And Be Present Show your customers you take them seriously by listening to their conversations and comments on your social media channels. Many...
Case Study
Marks & Spencer
Maximising Multilingual Paid Search Campaigns Marks & Spencer Group (M&S) is a major multinational retailer, specialising in selling clothing, homeware and luxury food products. Founded in 1884, M&S has been...