Article
Campaign Management, Content Marketing • August 9, 2021
...it – yes – a story. Video content marketing is all about telling stories. Effective marketing has always been about manipulation of emotions to enhance brands and sales. Even the...
Article
Digital Marketing, Recruitment • February 2, 2022
Have you recently graduated from university and have the ambition to start a career in digital marketing? Digital marketing is fast becoming one of the most popular career paths in...
Article
• September 13, 2019...place. To hear Sharon explain more about zero-party data, watch her presentation. Referral Marketing: Turn Your Happy Customers Into Your Most Effective Acquisition Channel Travel and Leisure/Entertainment are two of...
Article
• November 25, 2019...also follow the links to watch the full presentations. Personalisation: Why Does it Fall Short? Laura Paterson, Customer First Marketing for Selligent Marketing Cloud, looked at how marketing has evolved...
Article
Digital Marketing, Influencer Marketing • September 24, 2019
...fishing net, whereas hyperlocal marketing is more like a quietly efficient fishing rod; at times, traditional marketing campaigns cast a net that is simply too wide. In essence, using regular...
Article
Digital Marketing • June 15, 2015
...they secured investment from Piers Linney of TV’s Dragons’ Den. Marketing and growth expert Depesh Mandalia tells us the company’s story so far and discusses the role of digital channels...
Article
Content Marketing, Digital Marketing • November 9, 2015
...in the process creating the UK’s most successful TrueView ad on YouTube. Speaker Spotlight: Willem Challenger, Video Marketing Consultant at Brightcove Willem considers the state of video marketing in 2015...
Article
Affiliate Marketing, Media • November 21, 2014
With the ‘year of the mobile’ rapidly approaching, the importance of online performance marketing and affiliate marketing is greater than ever. The Performance Marketing Network explains why As a nation...
Article
Analytics, Data • January 9, 2019
...from moment to moment. Location-based mobile ads will generate $22.1 billion in 2018, with $38.7 billion projected for 2022 (BIA). Marketing platforms such as Selligent Marketing Cloud blend consumers’ live...
Event
19 Mar, 2015
The Figaro Digital Health Check and Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email...
